I am not behind the camera much anymore. In fact I don't even really want to be behind the camera... Because I learned something hard last summer. When you are strictly a videographer you trade your time for money Sure, some of us can claim a result like views, maybe revenue, followers, etc. But the title "videographer" only holds so much weight, so much leverage, so much power over your true earning potential. A mentor of mine taught me about this concept and it has stuck with me deep down... Because as a videographer what do you have leverage over? - Taking videos - Planning content - Managing the social channels But what actually drives revenue? - Content designed for people to take action - Ads that convert - The correct funnel architecture - The message behind the creatives - A sales process to convert eyes into $$ And as a videographer you have no say in any of that nor do people look to you for those answers. You are replaceable. So here I was, working with some of the biggest names in sports, traveling the country But I felt like I had no real leverage. No real upside. No real results to say "hey I did that"... And that honestly felt empty So I slowly began to put the camera down And began to focus on what actually drives revenue. For the last 8 months I have had my head DEEP in the weeds on learning messaging, ads, funnels (this not just the guru landing pages lol), sales processes and how it all intertwines together. So why tf am I telling you this Because I am so clear on what I want out of life, so clear on what it will take to get me there and I have full faith that the last 8 months just laid the foundation for it to all come together. And to put some real proof on it. Just a few months into this upgraded model a client owed me $13k in a single month. This month a client will owe me $7k+. When a client CHURNED a few months ago... I was owed $25k total because of the results we generated. Why? Because I had leverage over the process and without me the revenue would not flow.