It didn’t start online.
It started behind the chair.
Years of watching textured hair up close.
Years of hands in coils, curls, density, breakage, regrowth.
Years of patterns repeating.
And what I noticed disturbed me.
Not the clients.
The “professionals.”
I saw people market themselves as natural hair specialists —
take the money —
and leave the damage.
Over-manipulated hair.
Excessive tension.
Heat used carelessly.
Product stacking with no structure.
Then I’d see those same professionals online.
Teaching.
Preaching.
Selling “miracle methods.”
While their clients were quietly starting over.
That’s when it hit me.
Most people don’t know what correct sounds like.
If you don’t understand tension, sequencing, saturation, timing, scalp biology —
confidence can sound like expertise.
But confidence is not competence.
Before retiring I has all intensions of continuing through others.
I tried training other professionals.
Some cared deeply, but fell short.
Many did not.
Very few had passion for the craft itself.
A lot were chasing the money behind it.
So I made a decision.
If I can’t control the industry,
I will educate the client.
I want Black men and women empowered with knowledge.
Not dependent.
Not intimidated.
Not stuck in chairs longer than they should be.
Here’s the truth most won’t say out loud:
If your structure is correct,
you should see measurable stabilization within 6 months.
And full visible transformation within 2 years.
If not? Something is off.
Time is an investment.
Money is an investment.
Energy is an investment.
You deserve a return.
Rinoure exists so you can:
• recognize when services are being done incorrectly
• understand tension and mechanical damage
• know when products are misused
• spot hype dressed up as science
• walk away when necessary
Because yes — many influencers are in it for the same reason some stylists are.
Not mastery.
Money.
Don’t be fooled by angles.
Lighting.
Back-of-the-head “results.”
Learn enough so you can tell when someone doesn’t know what they’re talking about.
Learn enough so you never get bamboozled.
Learn enough so you are never trapped by ignorance again.
That’s why Rinoure was built.
Not for trends.
Not for chaos.
For structure.
For biology.
For clarity.
I’m not promising miracles.
Because at the end of the day — it’s on you.
If you apply what you learn here,
stay consistent,
and regulate instead of react…
You will see change.
This is not about trends.
It’s about structure.
And structure works.
What I’m saying is simple:
It’s possible.
Probably more possible than you think.
But only if you decide to stop guessing
and start learning properly.
I’m rooting for you.
If you’re here to understand your hair and skin properly —
welcome.
We do this correctly here.
– Wayne 🌿
Question: What decision are you making right now?