Tear-down: a $30k/mo consultant’s funnel I just looked at (Anonymized).
Sent me his funnel last week. $30K/mo, plateaued for 8 months, can’t figure out why. Here’s what I found in 12 minutes: — Landing page: 6 sections, 4 of them about him. CTA buried below the fold. No specificity on outcome. Generic “Book a Call” button. — Calendar: 60-min slots, only Tuesday/Thursday afternoons, two weeks out. (Translation: friction wall.) — Confirmation page: dead. No video, no qualifying questions, no asset delivery, no social proof, nothing to consume in the gap between book and call. — Follow-up: zero. Lead books, then radio silence until the call. — No-show flow: also zero. If they don’t show, they’re gone. Show rate: 38%. Close rate on shows: 22%. He’s getting maybe 7 closes from 80 booked calls. If we fix four things: - confirmation page video - 4-touch pre-call sequence - no-show recovery automation - a 30-min slot option Show rate goes to 65–75% and close rate stays roughly the same (maybe rises 5pts because shows are warmer). Same traffic. Roughly 2x revenue. He spent 8 months trying to “scale traffic.” The traffic was fine. The architecture leaked. This is what I mean when I say every operator has the same problem.