Tear-down: a $30k/mo consultant’s funnel I just looked at (Anonymized).

Sent me his funnel last week. $30K/mo, plateaued for 8 months, can’t figure out why.

Here’s what I found in 12 minutes:

— Landing page: 6 sections, 4 of them about him. CTA buried below the fold. No specificity

on outcome. Generic “Book a Call” button.

— Calendar: 60-min slots, only

Tuesday/Thursday afternoons, two weeks out. (Translation: friction wall.)

— Confirmation

page: dead. No video, no qualifying questions, no asset delivery, no social proof, nothing to

consume in the gap between book and call.

— Follow-up: zero. Lead books, then radio

silence until the call.

— No-show flow: also zero. If they don’t show, they’re gone.

Show rate: 38%. Close rate on shows: 22%.

He’s getting maybe 7 closes from 80 booked

calls.

If we fix four things:

Show rate goes to 65–75% and close rate

stays roughly the same (maybe rises 5pts because shows are warmer).

Same traffic. Roughly 2x revenue.

He spent 8 months trying to “scale traffic.” The traffic was fine. The architecture leaked.

This is what I mean when I say every operator has the same problem.

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