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6d •
👋 Welcome to the Ecom Email community
Everything here is built from what we’ve learned at VEX Media over the past 6+ years working with 200+ ecommerce brands across 35+ industries and 20+ languages. 👇Read Here’s how I recommend getting started: 1. Go to the Classroom and start with Module 1 The course is structured to take you from the fundamentals through the full email marketing system: → Technical setup & deliverability → Email design, copy & fundamentals → Automated flows → Segmentation & campaigns 2. Use the resources, don’t just watch the videos Throughout the course, you’ll find templates, swipe files, SOPs, toolkits and real examples you can use for your own brand. 3. Ask questions If you’re stuck on something, post it in the community. Whether it’s a question about your flows, campaigns, deliverability, segmentation, design, copy or strategy - ask. We’ll also be adding live Q&A sessions soon where we can go deeper into specific questions and accounts. The course you see today is only the foundation. We’ll continuously add: 📩 New email & flow swipe files 📚 More course material and advanced lessons 🛠️ Templates, SOPs and practical resources ⚡ Quick tips, tests and ideas directly in the community feed 🎥 Live Q&A sessions My team and I are inside ecommerce email accounts every day, so as we find something interesting, run a successful test, or see a mistake worth avoiding, we’ll share it here. One last thing: introduce yourself below. Tell us: 1. Who are you? 2. What brand, business or clients do you work with? 3. What’s the #1 thing you want to improve about your email marketing? Welcome to the community. Start with Module 1, and I’ll see you inside.
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7d •
This email flow is helping our clients convert more visitors into buyers
We’ve been running this flow for 1.5 years now, and across 40+ ecom accounts it consistently becomes one of the stronger revenue drivers outside the standard flows: Every brand focuses on the welcome flow. Someone opts in, they receive 4–5 emails, maybe a discount, maybe a product introduction. If they buy, great. If they don’t, most brands simply move on. But that’s a strange place to stop. These subscribers just raised their hand and showed interest in the brand. The problem is that after the welcome flow ends, they are often treated the same as every other subscriber in the list. So we built what you could call a delayed welcome sequence - a non-buyers flow for new subscribers. If someone subscribes but does not place an order during the welcome flow, we trigger a second nurture sequence roughly 25–30 days after the original opt-in. The goal is simple - give the first purchase another chance, but approach it differently. The offer might change. The positioning might change. Sometimes we introduce a different hero product instead of pushing the same one from the welcome sequence. In other cases we use more educational emails that remove objections we’ve seen from other customers. What we’ve learned is that the first offer doesn’t always fail because the subscriber isn’t interested. Sometimes it simply wasn’t the right angle. So by revisiting these high-intent subscribers a few weeks later, we’re able to convert a meaningful portion of people who would otherwise stay permanent non-buyers.
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8d •
Are you sending enough sales campaigns?
We just ran the email campaign ecom brands are *scared* to touch. And it blew the doors off for a 7-figure health brand targeting neck pain patients: Most email "experts" are OBSESSED with telling you to "never discount" and "protect your margins at all costs." I get it. Discounting can be a slippery slope. But the data doesn't lie. For this 7 figure health brand, we noticed something fascinating: - Educational campaigns without offers: $1-1.5K in sales - Regular monthly promotions: ~$2K per campaign - Product launch WITH an offer: $2.5K (highest performing ever) That is…2.5x revenue compared to standard campaigns. Why did this work so well? Most of this brand's acquisition happens through advertorials. The prospects are already heavily educated by the time they hit our email list. They're in what Eugene Schwartz would call the "Product Aware" or "Most Aware" stages. They don't need more education, they just need a good reason to pull the trigger. So the margins stayed healthy even WITH the discount. The increased conversion rate from the discount heavily outpaces whatever margin we "saved" by not offering one. The lesson? Stop blindly following "best practices" about protecting margins. Look at YOUR data. Test different approaches. Some audiences simply convert better with offers. And if the math works out… Why fight it?
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