13d • General discussion
This email flow is helping our clients convert more visitors into buyers
We’ve been running this flow for 1.5 years now, and across 40+ ecom accounts it consistently becomes one of the stronger revenue drivers outside the standard flows:
Every brand focuses on the welcome flow. Someone opts in, they receive 4–5 emails, maybe a discount, maybe a product introduction. If they buy, great. If they don’t, most brands simply move on.
But that’s a strange place to stop.
These subscribers just raised their hand and showed interest in the brand. The problem is that after the welcome flow ends, they are often treated the same as every other subscriber in the list.
So we built what you could call a delayed welcome sequence - a non-buyers flow for new subscribers.
If someone subscribes but does not place an order during the welcome flow, we trigger a second nurture sequence roughly 25–30 days after the original opt-in.
The goal is simple - give the first purchase another chance, but approach it differently.
The offer might change. The positioning might change. Sometimes we introduce a different hero product instead of pushing the same one from the welcome sequence.
In other cases we use more educational emails that remove objections we’ve seen from other customers.
What we’ve learned is that the first offer doesn’t always fail because the subscriber isn’t interested. Sometimes it simply wasn’t the right angle.
So by revisiting these high-intent subscribers a few weeks later, we’re able to convert a meaningful portion of people who would otherwise stay permanent non-buyers.
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This email flow is helping our clients convert more visitors into buyers
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