If you're wondering what the difference is between the tiers, why they exist, or when you should level up—this post is for you.
Our entire structure is built with the same mindset that we built the Restaurant Growth Blueprint, and it's broken down into 3 intentional phases that mirror the natural growth path of every successful operator:
But first, some context 👇
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👋 A QUICK PERSONAL NOTE
I've been running membership communities since 2007, and over the years I’ve built up terabytes of training, docs, videos, tools, and strategies. Right now, I’m personally digging through all of it — literally mining for gold — to bring you the true hidden gems.
This isn’t theory — this is proven material from the trenches, and I’m committed to surfacing the best of the best for you here.
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🧩 WHAT IF YOU ALREADY HAVE SOME PIECES?
Something we hear a lot is:
“I already have a POS or email system — won’t this overlap?”
Great question. If you already have a solid system that you love, like a beautiful website or a POS-based email tool, keep it. We're not here to replace what works for you.
But here’s the thing — if that same system isn’t connected, automated, or usable as part of a true Customer-Building Engine, then it’s not doing what you think it is. It’s like having a Ferrari engine and leaving it in the crate. 🚫
In today’s world, integration is a superpower, and the reality is that we integrate with almost everything. In fact, in many cases, we can do more with your existing tools — and for less money.
Example: Toast.We’re a certified integration partner. Yes, Toast’s marketing suite has improved, but we can plug directly into Toast and deliver:
- Loyalty programs (with 8 options, compared to their 2)
- Offer redemptions (our system loads in the POS and automatically builds the buttons to redeem)
- Menu automation based on customer behavior (we can tie purchases to customers, customers to data and reach out them all completely automated - Toast Can Not Do That!)
- Seamless member registration (No matter where someone signs up whether they are joining loyalty rewards or claiming an offer from a Facebook ad our system instantly ties them into your POS)
- Advanced growth strategies Toast can’t even touch (New customer strategies, ads integration, etc.)
...and it all works inside and outside the system. That’s the power of what we do.
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🎯 If you want a free, honest review of your current tech stack, we’re happy to take a look and give real advice — no strings attached! DM us here in Skool or book a free strategy call any time. No matter what we tell you the truth and if we can tie it in and save you some money we always will (Example: We like Toast, Spothopper and Popmenu and some others. But only when we get in and configure the shit they leave up to the operator that never gets connected ~ Yeah, we do that... almost daly) . If it sucks and is wasting money we are gonna tell you that too.
We are brutally honest around here, you should appreciate that, 30 years of this shit, like dealing with fee collecting POS systems has made me a little jaded, lol!
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📈 THE THREE PHASES OF GROWTH
We’ve structured this community — and the pricing tiers — based on the Restaurant Growth Blueprint:
PHASE 1: UNDERSTANDING
“Seek first to understand, then to be understood.”
This is the foundation. It’s where we teach the core principles that change the game forever. This is the most affordable tier because we want it to be accessible to anyone serious about growth.
But don’t underestimate it — this phase arguably holds the most long-term value. Once you learn how to think, you can never unlearn it. It becomes part of how you lead, grow, and operate — forever.
✅ What’s included in FREE ($0/mo — for now):
- Restaurant Growth Blueprint – Double profits & reclaim your time fast
- Ultimate Marketing Playbook – Audit + Plan = Proven growth
- EZ Marketing Starter Kit – 30+ AI tools, SOPs, templates, tutorials
- Menus for Profit Workshop – Boost 10–50% sales with no extra cost
- Promotion Power Plays – Plug-and-play promos to fill tables weekly
- Hiring Hospitality™ Training – Build a dream team, fast & stress-free
⚠️ This tier will become paid soon — jump in while it’s still free.
PHASE 2: EXECUTION
“You’ve planned the work. Now it’s time to work the plan.” – Jonathan Munsell
This is where we apply the understanding from Phase 1 and systematize execution.
You’ll learn how to build a daily, weekly, and monthly growth rhythm that creates calm, consistent progress — without burning out your team. We give you plug-and-play tools and expert support to start running your growth system like a pro.
✅ What’s included in 🚀 PREMIUM ($97/mo or $799/year — Save 31%):
- ⭐️⭐️ Restaurant Promotion Profits – Monthly Planner, Workshops, and GPT
- DFY Templates – Copy/paste your next campaign in minutes
- 1-on-1 Marketing Audit – Expert review of your full digital footprint
- EZ Automation Lite – Simple follow-ups & customer retention flows
- EZ Reviews – Auto-collect 5-stars & turn guests into promoters
- Monthly Coaching & Community Q&A – Live support + answers
PHASE 3: AUTOMATION
“The technique of making a system operate automatically.” – ISA
This is where we take everything you've built — the understanding, the plan, and the systems — and scale it with automation.
If you want your marketing machine running 24/7, this is where it happens. And we don’t just give you tools — we give you the exact systems we use, built into the CRM, messaging engine, and automation suite.
✅ What’s included in 👑 VIP ($197/mo or $1600/year — Save 32%):
- ⭐️⭐️⭐️ EZ Automation Suite – Full CRM, Email, SMS, Campaigns, Website landing pages
- ⭐️⭐️⭐️ Custom 90-Day Growth Plan – One-on-one Blueprint Mapping ($995 value)
- EZ CRM Contacts Hub – Track leads & automate follow-up
- EZ Promotions Library – Proven campaigns to fill tables
- EZ Messaging Engine – Prebuilt email + SMS campaigns on autopilot
- EZ Reputation AI – Auto-filter bad reviews & boost 5-stars
WHY THIS MATTERS
These tiers aren't just different price points — they reflect different phases of growth.
And the truth is, the pricing reflects a fraction of the real-world value. This used to cost 2X more, but because we’re using platforms like Skool, we’ve passed those savings directly to you.
💡 As we grow, so does the value of each tier — and yes, prices will go up over time. Just saying 😜
So if you're thinking about moving to the next level, now’s a smart time to do it. You're locking in value that others will pay significantly more for later.
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📣 A FEW CLOSING THOUGHTS
💸 The prices you see now are heavily discounted — literally half of what we normally charge. That’s thanks to the scale of tools like Skool has enabled. But it won’t stay this low.
🔥 Each tier has more than we list on the pricing page, and we constantly update it based on real-world results from our members. You’re getting active insights, not static theory.
🙌 Your feedback and input are not only welcome — they’re critical‼️
We’re building this resource with you, not just for you. Let us know what you need, what’s working, and what could be better — this is your community too.
You’re not just using this system — you’re co-creating it with us.
If you haven’t already, explore the current tier benefits and consider leveling up. The sooner you do, the more you benefit from everything we’re building together.
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💬 Need Help?
If you ever want us to review your current setup or talk strategy, just DM me or book a quick call — we’re always happy to help. Let’s grow 🚀