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The "First 48" Rule: Why you lose your best employees before their first paycheck
Most restaurant owners think staff quit because the work is "too hard" or the "pay is too low." The reality? They quit because they feel stupid. The "First 48 Hours" of a new hire's life in your restaurant determines if they stay for 2 years or 2 days. If they spend their first shift standing in a corner, waiting for a busy manager to tell them what to do, they feel like a burden. By day three, they’ve already called their old boss for their job back. The Strategy: The "Zero-Management" Onboarding You don't need to be there to train them. You need a System that trains them for you. Use the "3-Tier Shadow" method: 1. Shift 1 (The Watcher): They are assigned to your best server/cook. Their only job is to carry a notebook and write down 10 questions. 2. Shift 2 (The Doer): They do the work, and the veteran watches. 3. Shift 3 (The Solo): They fly solo, but the manager does a "5-minute audit" at the end of the shift. The Result: The employee feels "seen," the veteran feels like a leader, and you didn't have to spend 12 hours explaining where the extra napkins are.
The "Google Blitz" – 3 Tweaks to Steal Traffic from Competitors
If your Google Business Profile (GBP) hasn't been touched in six months, Google assumes you’re "stale" and pushes you down the list. You could be the best chef in town, but if you're on page two of search results, you don't exist. The Solution: The 5-minute Google Blitz to wake up the algorithm. The 3-Step Blitz 1. Update Your "Attributes": Google recently added specific attributes like "Outdoor seating," "Great cocktails," or "Wheelchair accessible". Checking these boxes tells Google exactly who to send to your door. 2. The "Keyword" Description: Most descriptions are boring. Use AI to rewrite yours to include the specific dishes people search for (e.g., "Best wood-fired pizza in [Your City]"). 3. The Freshness Signal: Upload one photo of your dining room or a dish today. Profiles with photos updated weekly get 35% more clicks than those that don't. The "Local SEO" AI Prompt Don't guess what keywords to use. Let AI write your "About" section for maximum search impact. [PASTE THIS PROMPT] *"Act as a Local SEO Expert for restaurants. I want to optimize my Google Business Profile description for [Restaurant Name] in [Your City]. Context: We are known for [Signature Dish/Vibe] and our target customers are [e.g., families, date-night couples]. Your Task: > 1. Write a 750-character business description that naturally includes high-volume keywords like 'best [cuisine] in [City]' and '[Signature Dish].' 2. List 5 'Service Keywords' I should add to my profile settings to show up in 'Near Me' searches. Tone: Inviting, professional, and optimized for search."* Why this works: - Free Traffic: You aren't paying for ads; you're just making it easier for Google to find you. - Conversion: A complete, keyword-rich profile makes you look like the "authority" in your area. - Mobile Dominance: Most restaurant searches happen on Google Maps while people are driving. This puts you at the top of their map. Action Step: Open your Google Business Profile manager right now. Run the prompt, update your description, and upload one photo from your phone.
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The "Google Blitz" – 3 Tweaks to Steal Traffic from Competitors
Stop Being a "Broken Record" – Build a Professional Staff Handbook in 10 Minutes
We’ve all been there. You hire a new waiter or prep cook, and for the third time this week, you’re explaining exactly how the tables should be wiped or how the signature ribs should be plated. You feel like a broken record. And the moment you aren't looking, the standards slip. The problem isn't your staff; it's your Systems. Most independent restaurants carry their "Standard Operating Procedures" (SOPs) inside the owner’s head. If it’s not on paper, it doesn't exist. But who has time to sit down and write a 50-page manual? You don’t. But AI does. The "Brain Dump" Method: You don't need to be a writer. You just need to be able to talk. Here is how you use AI to create a professional training manual that ensures your "Netflix-level" standards are met every single shift. Step 1: The Voice Note Take your phone and record a 2-minute voice note (or just type a messy bulleted list). Don't worry about grammar. Just say: "Okay, when a guest walks in, we greet them in 30 seconds. We always mention the daily special. Water goes on the table immediately. If they order a steak, we must ask about the doneness..." Step 2: The "SOP Architect" Prompt Copy and paste this prompt into ChatGPT or Gemini, then paste your "messy notes" underneath. [PASTE THIS PROMPT] Act as a Professional Operations Consultant for a high-end restaurant. I am going to give you a "brain dump" of my scattered notes regarding a specific staff procedure. Your Task: 1. Transform these notes into a professional, easy-to-read Standard Operating Procedure (SOP). 2. Use a "Step-by-Step" format. 3. Add a "Pro-Tip" section for each step based on the context. 4. Add a "Common Mistakes to Avoid" section at the end. 5. Keep the tone hospitable, professional, and clear. Here are my messy notes: [PASTE YOUR NOTES OR TRANSCRIPT HERE] Why This Changes Everything 1. Consistency: Every new hire gets the exact same instructions. No "he said, she said." 2. Freedom: When a staff member asks "How do I do X?", you don't answer. You point to the manual. This is the first step to you actually being able to take a weekend off. 3. Scalability: This is how the big chains do it. If you want to open a second location or handle a massive TV-fueled rush, you need these "Paper Managers" in place.
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Stop Being a "Broken Record" – Build a Professional Staff Handbook in 10 Minutes
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