16h • Authority building
LinkedIn newsletters for academic dissemination?
If your research lives only in journal PDFs… you’re leaving impact on the table.
A LinkedIn newsletter turns your expertise into a series people can subscribe to (and actually get notified about).
Because when someone subscribes, LinkedIn can show them updates in-feed, and, depending on their settings, send notifications and an email when you publish.
And importantly: anyone can discover, read, and share your newsletter, while members can subscribe.
It works well for me.
Here’s the play:
1. Pick ONE “research theme”
Not your whole department. One theme you can own for 6–12 months.
Example: "Decarbonisation by Prof Hanak”.
2. Turn papers into episodes
Each issue = one idea.
The goal isn’t to impress reviewers. It’s to help smart non-specialists apply your thinking.
3. Use the 3-line promise
Hook (one line).
What they’ll learn (one line).
Who it’s for (one line).
(Then earn the click.)
4. Write like a human
Start with the problem you’re solving.
Then the insight.
Then the “so what”.
Add the citation/link at the end for those who want the full method.
5. Make it scannable
Short lines.
White space.
Simple headings.
Your newsletter is read by busy people between meetings (and on phones).
6. Close with an invitation
End with a question, or a P.S. that tells people what to do next.
Example: “P.S. Want the template I use to turn a paper into a newsletter issue?”
Keep a publishing rhythm you can sustain
Monthly is better than weekly-that-dies-in-3-weeks.
Consistency builds trust (and subscribers).
If you’re an academic: what would your newsletter be called—and what’s issue number 1?
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LinkedIn newsletters for academic dissemination?
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