Block 5 minutes after you open your email or before you close your laptop. That tiny consistency beats one “perfect” post you never publish.
1. Pick ONE micro‑update
What changed today? A figure fixed, a review received, a new idea from a paper.
One sentence only.
2. Add the “so what?” in plain language
Write one extra sentence: “This matters because…” as if you were explaining it to a smart friend outside your field.
3. Choose a simple format
Turn it into either:
– A 3–4 line LinkedIn post, or
– A short comment under someone else’s post on a related topic.
4. Attach or link once a week
Once per week, attach a PDF (or accepted version) of one paper or link to your preprint and repeat steps 1–3. That’s how you turn papers into content without extra work.
5. Stop after 5 minutes
The goal is to build a habit, not a second job. Two to three posts a week are enough to grow your academic visibility over time.
Try this for the next 7 days with your current project and notice what becomes easier to share.