Help finding my dream client
Hello all ! I'm going through the course to define my niche for coaching and struggling to find who I want to help. I'm hesitating between two types of clients : fresh entrepreneurs/freelancers nomads or young adults from homeschooling families. I want to offer them the same thing : helping them create systems and routines to build the life they want. The nomads mostly come from corporate jobs and now need to define their own structure to work efficiently. Young adults begin their professional lives (most probably not in corporate jobs) and lack the same kind of structure if their parents didn't teach them. Both are "out of the system" so it aligns with my philosophy around productivity. Nomads were my first choice because it resonates with my journey and I've been through all their struggles, but I fear they won't have a lot of money. The idea for young adults came from my beta-client who is exactly this target audience. I had a discussion with his mother and she said to me that there could be a market with parents having more money to hire a coach. But I have no knowledge about the homeschooling demographics. So here I am now, hesitating between two types of clients. Does anybody have some ideas to decide which one would be better to focus on ?