Here’s something most Aussie businesses need to hear. There’s a famous example where Frank Kern generated around $900,000 in minutes from one promotion. Not because of some fancy funnel. Not because of design. Because the message was simple: Here’s the result, and how fast you will get it. That’s it. Meanwhile, most businesses here are still saying:“We offer quality services”“Trusted local experts”“Family owned” blah, blah blah. That doesn’t sell. If you’re a plumber, no one wants “plumbing” They want: “Hot water back on today without getting stuffed around” If you’re a mechanic: “Car fixed fast so you’re not stuck without transport all week” If you’re a concreter: “Driveway done right the first time — no cracks, no rework” Same service.Completely different outcome. This is the shift Kern built everything on: Don’t sell the thing. Sell what happens AFTER they buy. IN OTHER WORDS - SELL PEOPLE ON WHAT THEY GET AFTER! Because when someone’s stressed, busy, and money’s tight… They’re not choosing the best business. They’re choosing the one that feels like the safest, fastest solution. That’s the one that wins.

Here’s the core lesson from Claude Hopkins (Google him). Most small Aussie businesses are running ads, websites, flyers…based on opinions. “What looks good”“What sounds professional”“What the competitor is doing” Hopkins built entire campaigns on the opposite: Test it.Measure it.Keep what works.Kill what doesn’t. No ego. No guessing. Right now, if business is slow, this is where you’re losing: You run one version of an ad… and hopeYou write one headline… and leave itYou build one offer… and never test it That’s not marketing.That’s gambling. Hopkins’ way is simple: Run two versions. Example: Ad 1:“Professional landscaping services” Ad 2:“Get a clean, low-maintenance yard without spending your weekends on it” Same service.Different message. Let the market decide. Whichever gets more calls…that’s the winner. Then improve it again. Small tweaks = big money:– Headline change– Offer change– Call to action– Price framing You don’t need more traffic.You need better conversion. The Aussie businesses that win aren’t guessing. They’re testing, tracking, and doubling down on what actually brings in customers. That’s the game.

The cleaner, the dog groomer, the nail salon, the hairdresser, the solar panel guy — working their arse off every single day building a business - even the tradie who has his own business. Except they're not building a business. They're building themselves a job. The day you stop showing up — it stops. No systems. No staff processes. No recurring revenue. Just you, your phone, and a list of clients that only exists in your head. And don't think trades are any different. A plumber or electrician with no contracts, no maintenance agreements, no guaranteed recurring work — a buyer looks at that and thinks why would I pay for this? I'll just start my own and take your clients tomorrow. Because nothing is locked in. Nothing is protected. Nothing guarantees that work follows the business... You've spent years getting those customers and you don't even own them properly. And this is exactly why I love buying service based businesses. AI is not taking them. They will always exist. But nearly every single one of them has been built to make an income for the owner — not to sell. And that's not a massive problem. It just takes a few tweaks that literally take minutes to implement. That gap between a job and a sellable asset is smaller than most people think. I am telling you how you can either sell your business and have a huge pay day or buy businesses pennies on the dollar. So start building your customer list today. Name, number, email, how often they come back, when they're due next. Regular bookings. Recurring revenue. Contracts where you can. Document everything. A dog grooming business with 400 active clients on a booking schedule — that's sellable. A plumbing business with commercial maintenance contracts and guaranteed monthly work — that's an asset. That's worth real money!! A solar panel cleaner with no recurring work booked in... someone who kills it at landscaping, but has no jobs locked and contracted in? Why buy those when can do the same and undersell them?

They’re struggling because they’re busy doing the wrong things.