Welcome to the group everybody, it's awesome to have you all here 🔥 This group has been created to help you either start your business or to get the skill so you can start growing the business you already have. In the group, you will find: 📚 The classroom and course PACKED with content and training that has no fluff and will actually help you from people who have done it and are still doing it! ⭐️ A community where you can speak to other entrepreneurs and business owners to get tips, bounce ideas off of, and help one another to grow 📅 A calendar which includes all of the upcoming virtual and live events 🏆 You can also level up to unlock extra bonuses and prizes by engaging and helping others in the community Your first step is to comment on this post and introduce yourself. Tell us: 1. Your name 2. What your business is 3. What are your goals for you and your business? 4. This is the only spot we will allow you to drop the link to your website or business - but don't be spammy - follow that simple rule and we will keep it up. We hope you get a TON of value from this community and it makes your business journey even more successful and productive 😍🚀 I look forward to watching you grow!

# How Frank Kern Sold a Free Book — And Why It's One of the Smartest Marketing Moves Ever Made Frank Kern is one of the most studied marketers alive. He has built and sold businesses worth tens of millions of dollars, trained thousands of entrepreneurs, and written some of the most effective sales copy ever put on the internet. One of his most dissected pieces of work is a sales letter he wrote for a free book offer. The book cost nothing. You just paid shipping. And it was one of the most profitable campaigns he ever ran. Here's why it worked — and what any business can take from it. --- ## First, understand what the free book offer actually is A free book offer is not generosity. It is a customer acquisition strategy. The model works like this: ``` ┌────────────────────────────────────────────────────────────┐ │ THE FREE BOOK FUNNEL │ ├────────────────────────────────────────────────────────────┤ │ │ │ Person sees the offer │ │ ↓ │ │ Gets a free book — just pays $7–$12 shipping │ │ ↓ │ │ Immediately shown upsell offers ($47–$297) │ │ ↓ │ │ Enters email sequence for back-end offers │ │ ↓ │ │ Becomes a qualified buyer for higher-ticket products │ │ │ └────────────────────────────────────────────────────────────┘ ``` The shipping fee covers the printing and postage. The upsells pay for the advertising. The real value is the list of proven buyers it builds — people who have entered their credit card details and made a decision to buy. That list is worth far more than the cost of printing a book. Frank did not give away a free book because he was generous. He gave away a free book because it was the most efficient way to build a list of qualified buyers at zero net cost. **The lesson for your business:** What could you give away that would cost almost nothing to deliver, but would qualify the right customers and get them into a buying relationship with you? A free consultation. A free sample. A free report. A free audit. The mechanics are the same. The goal is to identify people who are interested, get them to take a small action that demonstrates commitment, and build from there.

# The CVO Funnel — Why the Business That Spends the Most to Get a Customer Usually Wins Ryan Deiss built Digital Marketer into a machine that has trained over 100,000 businesses in marketing and growth. His core idea — Customer Value Optimisation — is one of the most practical frameworks ever built for turning a small business into one that scales. Here's the whole thing broken down simply, with what it actually means for your business. --- ## The one idea that changes everything "He or she who is able and willing to spend the most money to acquire a customer wins." Read that again. Most small business owners try to spend as little as possible to get a new customer. They avoid advertising because it costs money. They rely on word of mouth because it's free. They feel proud when they land a client for nothing. Ryan Deiss says that mindset is exactly what keeps most businesses small. The businesses that dominate a market are not the ones spending the least. They're the ones who have figured out how much a customer is worth to them over time — and then they use that number to outspend everyone else to acquire new ones. If you know a customer is worth $3,000 to you over two years, you can spend $500 to get them and still come out ahead. Your competitor, who only sells once and never follows up, can only afford to spend $50. You win every time. The CVO funnel is the system that makes this possible. --- ## How the CVO Funnel is structured Think of it as five stages. Each one increases the value you extract from a customer, which in turn allows you to spend more to acquire the next one. ``` ┌─────────────────────────────────────────────────────────────┐ │ THE CVO FUNNEL │ ├─────────────────────────────────────────────────────────────┤ │ │ │ TRAFFIC │ │ ↓ │ │ LEAD MAGNET ──── Free value to get contact details │ │ ↓ │ │ TRIPWIRE ──────── Low cost offer ($7–$49) │ │ ↓ │ │ CORE OFFER ────── Your main product or service │ │ ↓ │ │ PROFIT MAXIMISER ─ Higher ticket upsell │

Here’s something most Aussie businesses need to hear. There’s a famous example where Frank Kern generated around $900,000 in minutes from one promotion. Not because of some fancy funnel. Not because of design. Because the message was simple: Here’s the result, and how fast you will get it. That’s it. Meanwhile, most businesses here are still saying:“We offer quality services”“Trusted local experts”“Family owned” blah, blah blah. That doesn’t sell. If you’re a plumber, no one wants “plumbing” They want: “Hot water back on today without getting stuffed around” If you’re a mechanic: “Car fixed fast so you’re not stuck without transport all week” If you’re a concreter: “Driveway done right the first time — no cracks, no rework” Same service.Completely different outcome. This is the shift Kern built everything on: Don’t sell the thing. Sell what happens AFTER they buy. IN OTHER WORDS - SELL PEOPLE ON WHAT THEY GET AFTER! Because when someone’s stressed, busy, and money’s tight… They’re not choosing the best business. They’re choosing the one that feels like the safest, fastest solution. That’s the one that wins.

Here’s the core lesson from Claude Hopkins (Google him). Most small Aussie businesses are running ads, websites, flyers…based on opinions. “What looks good”“What sounds professional”“What the competitor is doing” Hopkins built entire campaigns on the opposite: Test it.Measure it.Keep what works.Kill what doesn’t. No ego. No guessing. Right now, if business is slow, this is where you’re losing: You run one version of an ad… and hopeYou write one headline… and leave itYou build one offer… and never test it That’s not marketing.That’s gambling. Hopkins’ way is simple: Run two versions. Example: Ad 1:“Professional landscaping services” Ad 2:“Get a clean, low-maintenance yard without spending your weekends on it” Same service.Different message. Let the market decide. Whichever gets more calls…that’s the winner. Then improve it again. Small tweaks = big money:– Headline change– Offer change– Call to action– Price framing You don’t need more traffic.You need better conversion. The Aussie businesses that win aren’t guessing. They’re testing, tracking, and doubling down on what actually brings in customers. That’s the game.