I’ve been paying closer attention to how people generate business and I’ve noticed something interesting, the strongest businesses seem to have a predictable system, not just random leads. Recently I saw someone mention that most of their closings came from past clients and referrals, not ads, which surprised me. I always assumed paid traffic was the main driver these days. In this current market, what’s actually working better for you? Referrals, paid ads or a mix of both?

I'm working on one pager with my agency (on the French canadian market until yesterday and it's time to go on the English market) So what do you: Understand? Love? Questions? Thanks in advance

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. I'm curious what is the difference between the ok agent and the TOP agent?

Just a good reminder I heard on a mastermind this morning. Any examples you have of small things you've done to help people that have come back around in unexpected ways?