Are you relying more on referrals or paid ads right now?
I’ve been paying closer attention to how people generate business and I’ve noticed something interesting, the strongest businesses seem to have a predictable system, not just random leads.
Recently I saw someone mention that most of their closings came from past clients and referrals, not ads, which surprised me. I always assumed paid traffic was the main driver these days.
In this current market, what’s actually working better for you? Referrals, paid ads or a mix of both?
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Brian Deere
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Are you relying more on referrals or paid ads right now?
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