I’ve been paying closer attention to how people generate business and I’ve noticed something interesting, the strongest businesses seem to have a predictable system, not just random leads.
Recently I saw someone mention that most of their closings came from past clients and referrals, not ads, which surprised me. I always assumed paid traffic was the main driver these days.
In this current market, what’s actually working better for you? Referrals, paid ads or a mix of both?