• Find buyer-intent keywords (people already looking to buy or solve something) • Turn those keywords into Reddit questions that sound natural • Write posts that feel like real discussions, not promotion • Join the conversation and add your product only when it fits the context • Avoid forcing links or sales language• Let Reddit threads get indexed by Google over time • AI systems like ChatGPT pick up this public information naturally • This creates long-term visibility without ads • This is the new SEO approach combined with AI-driven discovery

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I have been obsessed with the idea of helping advertisers find their customer on Reddit. The biggest issue i see is simply "not knowing" because there you can target more than 143 thousand subreddits... that is crazy amount of subreddits to check. Luckily for you, i'm building a tool. if you want to know where your customer is located- send me a private message of your website URL and what product you are selling.

Client - tech related but skewed towards laptop gamers and tech enthusiasts. Have been working with this client for 2 years, so i have pretty much nailed targeting. Of course, I could optimize further, but right now it sounds like I need to optimize creatives rather than regular - Not all gamers are equal This might be specifically to this client, but because this product is aimed towards laptop gamers, it means that console, phone or even desktop gamers (PCMasterRace FTW) are not equal. That means the targeting needs to be aimed specifically at subreddits which are laptop related. Some of the target subreddits are directly related to laptops, some are brand communities but they are overtaken by laptop users. This means that subreddits like r/pcmasterrace might be fun to target, but they would not be interested in laptop related product. I also chosed only community targeting because 55% (this months data) of the reddit total traffic is from un-registered users, so we know that our target audience will definetely use our target communities for specific laptop related questions. ;) - Each country has different conversion rate This was actually a big game changer. Of course, we'd like to think that product could be sold with the same conversion rate throughout different countries. Sadly this is not the case. I mixed Reddit ads country data with Shopify to cross check the countries with lowest CPA and highest Conversion rate to target people with highest chance of the purchase. I also went with this route, because CPM is different from each country and while the conversion rate might be the same, having ads in US is WAY more expensive than somewhere in Europe (US has about $20 CPM while Europe has like $4). - Memes- great way to start the conversion I have found out that for awareness campaigns memes are awesome to create interest (works for almost any brand). The key is to find out which type of ads perform the best. I'll be honest, I have made dozens of meme ads and only 3-4 have really worked very well.

They lose it in a few clicks. Same story across Meta, Google, and now Reddit- wrong idea, wrong concept, wrong targeting… and suddenly you’re burning thousands every month. We’ve seen this before (TikTok and Meta). Now it’s happening again. Swipe through-this is what most advertisers are still missing.