Hi, Lately topic about "effective Reddit ads" is getting more and more serious and important, so i'll try to explain and give you my 2 cents how to make it happen (as fast as possible and even spending time and energy on things that are not necessary). My background: Redditor for 15 years, Reddit advertiser for +5 years and certified Reddit agency partner. To clarify- "effective" means producing the intended or expected results. This post will give you the guidelines to do exactly that. This will be as specific as I can. For effective ads you will need 2 things: 1. Clarity about where you are. In other words- what are your capabilities/ situation. 2. Clarity where you want to go. In other words- what you want to achieve. Stupid to say this about advertising but you'd be surprised how important these 2 questions are. Let's go through each of their subquestions. 1. Clarity about where you are. 1.1. What budget you can allocate for 30 day test? 1.2. how many unique creatives and headlines you can make (I don't say different but unique- different positioning)? 1.3 can you set up your website tracking (Google Tag Manager) or you can do Shopify? If your are using 3rd party platform (Steam, Skool, YouTube) do they offer tracking? 1.4. have you figured out who is your target audience (no, "everybody" is not an answer- be as specific as you can be)? Do you have pre-existing data about your audience? These points will help you exactly to see what you got and give you an idea about what you need to do to achieve "where you want to go". 2. Clarify where you want to go. 2.1. How success would look like to you (reached X amount of people, got X amount of website visitors, X amount of sales/ leads etc.). Pick only 1 success goal. 2.2. How will you measure the success of the ads? Now you have everything- your tools and options and how/ where you want to go. In other words- you got the tools and a map to your treasures. Everything else - does not matter, because it is just a crap that you think is importantn but probably isn't.