I’m new to the Reddit platform. I would like to learn how to acquire customers in a new way.

This is brief guide how to set up everything from 0. This is how I personally do everything. Have learned things either from Reddit reps or by learning by doing it myself. For those who are skeptical - I have reached very good ROAS for my clients and all of them are pushing higher budgets but with small exceptions. I do not want to gatekeep ANY information that could help fellow advertisers or small business owners. - Set up Reddit ad events. You can do it either directly through code or with Google Tag Manager (personally I prefer GTM but that is just me). Instruction is here. Basically you give Reddit information about when is "view content", "add to cart" and "purchase" happening. They need this info to optimize their campaigns. - Choose target audience. I prefer targeting by subreddits (more precise and more niche than interests or keywords but you can try doing them). I did make a guide how to do subreddit research but of course, do your own due dilligence. Guide is here. I would also recommend using geo targeting unless you can do 30-60 day test run. - Creatives. Reddit recommends (and so I do) 4:3 aspect ratio for mobile. Majority of users are browsing through phone so this is important for your creative to take up as much space as it can. - Budget. Most of the money (70-80%) will go towards awareness campaign and the rest should be focused on remarketing campaigns. - Account structure. Usually I make 1 campaign and at least 3 ad groups (1 for peopel who have not visited my site, 1 who have seen our ad but have not engaged, 1 for people who have visited but not purchased... technically you could do 4th ad group for people who have added to cart but not bought) and at least 3-4 ads per 1 ad set. Each ad can have different creative or simply different ad copy.

Best way to stand out with your Reddit ads - open comments. Want to take it a step further - engage with those comments and make people laugh.

Let me know what kind of content you expect from this community.