6d • General discussion
My personal guide to set up Reddit ads 101
This is brief guide how to set up everything from 0. This is how I personally do everything. Have learned things either from Reddit reps or by learning by doing it myself.
For those who are skeptical - I have reached very good ROAS for my clients and all of them are pushing higher budgets but with small exceptions. I do not want to gatekeep ANY information that could help fellow advertisers or small business owners.
- Set up Reddit ad events. You can do it either directly through code or with Google Tag Manager (personally I prefer GTM but that is just me). Instruction is here. Basically you give Reddit information about when is "view content", "add to cart" and "purchase" happening. They need this info to optimize their campaigns.
- Choose target audience. I prefer targeting by subreddits (more precise and more niche than interests or keywords but you can try doing them). I did make a guide how to do subreddit research but of course, do your own due dilligence. Guide is here. I would also recommend using geo targeting unless you can do 30-60 day test run.
- Creatives. Reddit recommends (and so I do) 4:3 aspect ratio for mobile. Majority of users are browsing through phone so this is important for your creative to take up as much space as it can.
- Budget. Most of the money (70-80%) will go towards awareness campaign and the rest should be focused on remarketing campaigns.
- Account structure. Usually I make 1 campaign and at least 3 ad groups (1 for peopel who have not visited my site, 1 who have seen our ad but have not engaged, 1 for people who have visited but not purchased... technically you could do 4th ad group for people who have added to cart but not bought) and at least 3-4 ads per 1 ad set. Each ad can have different creative or simply different ad copy.
- Set up custom audiences.
- Attributions. Reddit ads require as much info as they can and to give this info, go to left side, "events manager" and again on left side click "attributions settings", click "edit" and choose 28 days click through and 28 view through conversions.
- Set up your profile. Add a profile picture, cover photo, link, add text in bio. Users will check your business Reddit account, some examples you can read here.
Extra information.
Reddit ad attributes conversion in that date when a person saw an ad not the day they purchased. That means they saw an ad on 1st of May but purchased on 15th, then Reddit will count that the conversion happened on 1st of May. Other platforms attribute the conversion the day that. You can read about it here. That means if you launch your campaign and don't immediately see results, wait about 10-14 days, it will start rolling (in other words, there is delay in Reddit analytics).
1
0 comments
My personal guide to set up Reddit ads 101
powered by
skool.com/reddit-client-acquisition-8195
Unlock the best social media channel - Reddit. Join to get the latest knowledge, insights and advanced Reddit ad strategies.
Suggested communities
Powered by