Daily Tip #5 - We Are Promoting Open Houses Wrong

Let’s be honest—most open house posts are just noise.

Every weekend, feeds are filled with the same thing:“Open House Sunday 1–3pm!”A flyer. A front photo. Maybe a few emojis. And that’s it.

No wonder people scroll right past.

The problem isn’t the open house itself—it’s how we’re promoting it.

Here’s what actually works:

👉 Don’t lead with the open house. Lead with a feature.

Pick something unique about the home—something worth talking about—and make a short video around that.

Then, once you’ve given people a reason to care, invite them to the open house in the video.

We did this with a listing a few years back that had a ground-source heat pump system. Most buyers had never heard of it, so we made a quick video breaking down what it is and how it saves money long-term.

At the end of that video? We invited them to come see it in action at the open house.

It worked way better than any flyer ever did.

Why this works:

It stands out. You’re not just another agent shouting “Open House!”—you’re educating and engaging.
It gives value. Even if they don’t show up, you’ve positioned yourself as the expert. That sticks.

We’ve got to stop treating open house marketing like a checkbox.

Educate. Add value. Then invite.

That’s how you actually get attention and better results.

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