Last week was strong… but we’re not done yet. We’re extending the race for another week — because this is where momentum is built. This week is about one thing:Protecting your calendar like it produces your income… because it does. If it doesn’t lead to a conversation, an appointment, or a relationship…it doesn’t belong in your prime working hours. Your focus this week: - Conversations over consumption - Appointments over “busy work” - Relationships over random outreach Serve your target client intentionally. Every conversation should sound like:“I know exactly who I help, and I know how to help you.” Every piece of marketing should answer:“Is this attracting the people I actually want to work with?” No more generic posts. No more scattered effort. No more hiding behind tasks that feel productive but don’t produce income. This is a production week. Track your points.Stay in the race.Push your edge. And most importantly…act like the CEO of your business, not an employee reacting to it. Let’s see who steps up this week.

I’m going to show you exactly how I’d generate listing leads in today’s market using Marblism (full system). Most agents are overcomplicating lead generation. You don’t need 12 different strategies. You need ONE system that runs every week. Here’s mine: STEP 1 — Pick the neighborhood (not the platform) Stop marketing randomly. Choose: • A neighborhood • A price point • A type of seller you want Everything starts here. STEP 2 — Build hyperlocal authority (Penny) Have Penny create a blog like: • “Living in [Neighborhood] in 2026” • “What Homes Are Selling for in [Neighborhood] Right Now” • “Is It a Good Time to Sell in [Neighborhood]?” Inside the blog: • Use hyperlocal keywords • Link to homes currently for sale (IDX link) • Position yourself as the expert This becomes your hub. STEP 3 — Turn one piece into everywhere (Sonny) Sonny takes that ONE blog and creates: • Facebook post • Instagram content • Email to your database • Google Business update All pointing back to your blog. Now you’re not guessing what to post… you’re building momentum. STEP 4 — Turn traffic into leads (most agents skip this) Don’t just send people to a blog. Add: • “See homes for sale in [Neighborhood]” • “Get your home value” • Simple capture form Now your content actually converts. STEP 5 — Go directly to the sellers (Stan) While content is working… Stan is: • Identifying homeowners in that neighborhood • Targeting long-term owners / high equity • Running outreach campaigns Now you’re not waiting for business… you’re creating it. STEP 6 — Follow-up + nurture (Eva + Linda) This is where deals actually happen: • Seller letters (not spammy, actually valuable) • Email follow-up • Appointment setting • Ongoing nurture Consistency here = contracts. STEP 7 — Repeat weekly (this is the secret) New neighborhood. Same system. Do this every week and you become: • Recognized • Trusted • The go-to agent in multiple areas Real talk… This is simple.

I tried the zoom link multiple times to join and would just give a message "Waiting for host to start" and then it would timeout. If the meeting happened, can you please send the replay?

Our next Performance Lab call is tomorrow night and I’m excited to dive back in with you. This is where we tighten the systems, sharpen the conversations, and keep building momentum. Before we get there, I need everyone’s numbers submitted by 7:00 PM tonight. No exceptions — this is how we track progress, identify gaps, and coach you at the highest level. Submit here: https://gforms.app/oaOLqt1 Remember — this isn’t about perfection, it’s about consistency. The ones who track, win. Get it in, stay focused, and I’ll see you tomorrow night ready to go.