Here’s my go-to "Discovery List" when I’m sitting across from a seller:
- Timeline: How long has the property been on the market?
- Strategy: What’s your current game plan? Are you only listing online, or are you working with other agencies as well?
- Market Feedback: How many people have actually toured the home? (If they say "a lot" or "a few," always dig deeper for the exact number).
- Quality of Leads: Out of those visitors, were there any serious offers, or just "window shoppers"?
- The "Why": Why do you think the house hasn't sold yet? (Listen closely—this is where they reveal their biggest frustrations).
- Motivation: If you don't mind me asking, what’s the main reason behind the move?
- Pricing Strategy: What was your logic when setting the initial price? Did you base it on market data, or just what you saw on Zillow?
What about you? What’s the one question you NEVER skip during a listing appointment? Let’s talk shop below! 👇