Small shifts in your vocabulary can make a difference. If you want to change your results, start by changing your language.
- Instead of: Price/Cost → Use: Investment / Value
- Instead of: Buying → Use: Acquiring
- Instead of: Selling → Use: Opening opportunities
- Instead of: Cheaper → Use: More economical
- Instead of: Signature → Use: Authorization / Approval of terms
- Instead of: All I ask is... → Use: All I need is...
- Instead of: Can you give me 5 minutes? → Use: I need 5 minutes...
- Instead of: To tie yourself to us (contract) → Use: To partner with us / Start our cooperation
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