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The "Ghoster" vs. The "Guide"
The Story: Mark was great at the initial meeting, but if a buyer wasn't ready to pull the trigger immediately, he stopped calling. He didn't want to "babysit" people who weren't ready. Elena created a "Home Buyer’s Guide." If a couple wasn't ready to buy for another year, she sent them monthly market updates and tips on how to improve their credit score.
The Outcome: Mark was always stressed, hunting for new strangers every single day. Elena had a "pipeline." When those couples were finally ready to buy a year later, she was the only person they called. Mark was a salesman; Elena was a trusted advisor.
Real Estate Success Tips
Become a Local Encyclopedia: Don’t just sell the house; sell the neighborhood. Know the best coffee shops, the commute times, and the school ratings.
Response Time is Everything: In real estate, the first person to pick up the phone usually gets the client. Aim to respond to inquiries within 5 minutes.
The "Un-Salesman" Approach: Instead of convincing someone to buy, help them evaluate. Pointing out a flaw in a house builds more trust than any sales pitch ever will.
Video is King: Don't just post photos. Walk through the house on a casual "FaceTime-style" video. It makes you feel approachable and real.
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The "Ghoster" vs. The "Guide"
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