Guidance required for closing a PPC client · RC Agency Owners & Freelancers

Guidance required for closing a PPC client

Hi PPC Experts,

I'm seeking some advice. We're trying to upsell a client on PPC services. We primarily provide products for their brand and he is very happy & satisfied with our current services. After auditing his PPC Sponsored Product campaigns, we noticed some common but minor issues. Like most campaigns are running without optimization, resulting in 100%+ ACOS.

Since most products are high-ticket items, the overall account situation seems good. ACOS is 11%-13%, and the CVR is 8%, which is acceptable for high-ticket products. The total number of advertised products in this account is more than 60.

The client is satisfied with his current PPC manager, who handles the account manually and charges only $300. Yes, only $300, that's the main concern.

I'm mentioning all these details to seek advice on whether it's worth putting in special efforts for this type of account, considering all the above details. What if we offer him 1-2 months of free service and then pitch a monthly retainer?

Your suggestions will be highly appreciated.

Regards

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