Hi PPC Experts, I'm seeking some advice. We're trying to upsell a client on PPC services. We primarily provide products for their brand and he is very happy & satisfied with our current services. After auditing his PPC Sponsored Product campaigns, we noticed some common but minor issues. Like most campaigns are running without optimization, resulting in 100%+ ACOS. Since most products are high-ticket items, the overall account situation seems good. ACOS is 11%-13%, and the CVR is 8%, which is acceptable for high-ticket products. The total number of advertised products in this account is more than 60. The client is satisfied with his current PPC manager, who handles the account manually and charges only $300. Yes, only $300, that's the main concern. I'm mentioning all these details to seek advice on whether it's worth putting in special efforts for this type of account, considering all the above details. What if we offer him 1-2 months of free service and then pitch a monthly retainer? Your suggestions will be highly appreciated. Regards

Here we can post about recent Client wins, closes or celebrations. Anything that will help others get motivated.

1. Find a post idea: Start with a keyword (i.e leads) 2. List 3 things to talk about within that keyword 3. Use the right tools to beat writer's block 4. Emulate proven formats and styles 5. Post and look out for your ICP 6. DM them if they comment 𝐓𝐡𝐢𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐞𝐱𝐜𝐞𝐥𝐬 𝐟𝐨𝐫 𝐬𝐞𝐯𝐞𝐫𝐚𝐥 𝐫𝐞𝐚𝐬𝐨𝐧𝐬: 𝐄𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐚𝐫𝐦𝐬 𝐋𝐞𝐚𝐝𝐬: Captivate your audience with high-quality content to nurture potential clients. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐁𝐮𝐢𝐥𝐝𝐬 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦: Regular posting and engagement establish a strong, continuous presence. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐄𝐪𝐮𝐚𝐥𝐬 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Strengthen your personal brand for long-term success on LinkedIn. Shift your focus from quick hacks to building a robust brand that stands on its own. Prioritize education, inspiration, and consistent nurturing to establish a lasting connection with your audience.