Oct 12 (edited) • General discussion
Deborah Galuk - PASTOR Framework - read, feedback welcome
I am sharing the document I just wrote this afternoon. I am GREAT at helping people with results - AND this is a new market without specific outcomes. I knew this and can see it in some of the copy I wrote. I know that the WHO and their PAIN and RESULTS THEY CRAVE drive all of it. Here is where I am. Thanks for reading, commenting, etc.
PERSON who is perfect client
Age 45-50+; woman; any children are in college or completed;
Profession or business:
Has been in a corporate leadership position at some point; may still be in a corporate job or else wanting to transition into something else
OR may have her own business and want to grow it
Education and income level? Well-educated, at least 4-year degree or more; income level: $150K + have earned well in the past, even if now there is a slump. She has resources.
Live - US; probably suburban area
What do they read: inspirational /personal development sites; health + wellness; women empowerment areas; industry publications; spiritual; online news sources; politics; money/investing; travel; fashion; art; music;
What social networks are they on: linked in; facebook; instagram
NOT: crass, cheap, or victim mentality;
ARE spiritual although perhaps not religious
She values her health and may even have this as a hobby
These are entrepreneurially minded women who are “NOT done yet! and want more vitality and life in their days.
PROBLEM
The single biggest problem they face is they feel STUCK in a never ending loop; “get in their own way”. The internal resistance they experience when approaching the new area, the venture, project, work, doing the task - it could look like procrastination, avoidance, indecision, self-doubt.
In some cases they may KNOW what to do, but don’t. OR they are unsure what the actual task is.
In extreme cases, even talking about GOALS can shut her down - because of her history of not following through, things not working out, roadblocks.
She has a faulty internal narrative and self-image that “shuts her down” when facing into new tasks and building new skills. Part of this is hooked into her identity as a woman - and it is conditioned into her. She is partially aware of this but not completely nor to the depth of its permeation.
In addition to not actually doing the work, she beats herself up mentally for not following through; and this compounds. She has a self-loathing cache that she hides, but is always aware of and it regularly pops up and plagues her heart and mind.
If they SAW that they needed to shift their identity - and swap out internal beliefs that are true and useful, it would change EVERYTHING. If she could discover the simple and easy and true way, it would change EVERYTHING
Taking action to build the new skills, to put in place new habits and patterns would change EVERYTHING and set themselves up for positive momentum and winning.
PAIN
EXTERNAL: Being stuck and No progress means they continue to be in a job that no longer fulfills them OR the business they have doesn’t reflect their aspirations. Their earnings have plateaued. They don’t have the financial means they desire, because they are earning less than they want for how they envision their future. They see evidence of no progress because things are the same - their life begins to take on an autopilot type of existence. Their dreams and goals are on hold. The kind of work they are doing on a daily basis no longer feels purposeful. They have outgrown the work.
The leisure kinds of enjoyment has been put on hold when financial means are not met. Their plans for travel, life upgrades of where and how they live are put on hold.
Their lack of progress has affected their relationships, too. The tension at home about what is/is not happening is palpable.
INTERNAL:
For those who have outward success, but inwardly searching and unfulfilled. They are experiencing profound inner restlessness with certainty that “this isn’t it”. Life has become mechanical and lacks vitality and deeper satisfaction. They are operating below their true capacity despite their accomplishments.
No progress means they are in an endless loop of struggle. Their attention is focused on what’s NOT working, and that lowers their mood. There is a general ‘blah’ feeling that permeates their world, not just limited to their business.
She begins questioning her capabilities. She questions “is this all there is?” Her future no longer feels hope filled. She wonders whether her best years are behind her, and doesn’t like that at all! She wonders if it IS possible for her to make the money she wants! She wonders if she has the ambition to pursue her dreams!
She regrets some of the choices made in the past - and sometimes she uses those as fuel to beat up on herself.
She knows she had the juice and the drive before - does she have to REALLY work 16 hour days again to get success on her side? She is DONE hustling and grinding so hard - can’t there be another way? She has over-relied on her inner Warrior, and she’s tired!
She spends more time reviewing memories, not anticipating the adventures ahead of her.
She starts putting limits on what she thinks is possible for her.
She starts questioning her spiritual connection with God. Why isn’t God listening and providing? Why does this feel so hard? How come the answers aren’t coming through?
This energy feels heavy. She copes and distracts herself in ways that don’t help - whether it is by having another glass of wine, comfort food, online shopping - or wasting time scrolling away.
She spends time looking at what other people have and are doing, and she compares herself. It does not feel good.
She may develop a health condition due to all the stress she feels.
And she has at times isolated herself from others, avoided gatherings, conversations or staying connected to friends.
She avoids reconnecting with people from her past because she can’t bear to tell them there hasn’t been any progress on her new direction. She feels ashamed.
She thinks things like “I ought to be able to figure this out, I’m smart!” and that also gets used as fuel against herself.
Primary emotions about being stuck and NOT moving forward are shame, self-loathing, anxiety,
AMPLIFY
Consequences of not solving the problem:
PAST - “should have, could have, would have” drives her thinking here - if she had ONLY gotten a handle on it then, she wouldn’t be in this situation!
Problem Present (did this already)
Problem Future:
She can envision a future that without turning this around, she becomes a bag lady. All her family and friends have abandoned her, because they are so tired of hearing the same story, the same excuses, and the same lack of action over the last several years.
She has burned through all her financial resources as she has continued the avoidance and stalling patterns.
She has major depression because she KNEW she had SO MUCH GOING FOR HER - and she couldn’t get her act together to change it!
The biggest pain is knowing that she COULD have turned things around and she didn’t pursue any and all options to change things.
The 3 yrs, 5 yrs, 10 yrs projection continues to spiral down.
The emotional hell she has walked into was all because she thought it was too scary to try new things, experience some emotions she had avoided….
She has no place to live. She is forced to accept whatever government aid and housing exists. All the classy lifestyle elements are gone from her life, a ghost from the past. She scrounges. She ducks into dumpsters foraging for food scraps.
She is alone. She hates herself and her life
ASPIRATION
Her DREAMS: to live a full, rich purposeful life on HER terms! She dreams of FREEDOM to live where she wants, how she wants! She dreams of feeling that what she does in her work has purpose and meaning for her. She uses her gifts and talents, she expresses herself through her work. She wants to help people with her business. She wants to earn well herself, thrive and generate excess. She wants to repopulate her savings account. She wants to achieve financial freedom! And she wants to feel like she is making a difference in the world by living how God designed her, and the dreams put on her heart.
And not just financial abundance. To improve and upgrade all areas of her life so that they reflect the beautiful human being she is! She wants to be in great health. She wants relationships with interesting, caring human beings. She wants to live in a beautiful space. She wants to make a positive difference with others, and have this time on earth be better because she was showing up and part of it. She wants to pursue any goals that are worthwhile for her!
TRANSFORMATION
The magic change I help them create…. The possibilities of what can happen in 1 year
The “after” is they now have the certainty, the confidence to do what was previously impossible. They recognize how they had been “held back” because of cultural, conditioned barriers of a limited self-concept that had become embedded into their own internal barriers. They become “self-actualized”, ascended in my growth journey.
I guide their evolution. I create a growth container where her deepest yearnings that are felt at a visceral level are identified. We amplify these possibilities, and anchor her into this vision within her with lots of powerful energy. We move from what she can feel and know as possible through a process of identifying and removing blocks. We shift into new stories and identify true inner scripts. The largest portion of this coaching work is operationalizing and embodying the actions on her growth pathway. The real work is in the embodying of the new identity and the natural actions she does in order to create the results she’s pursuing.
Possibilities of what can happen in a year: (SPECIFICS NEEDED HERE)
For business goals: New business direction gets set up. Traction on the journey. More progress in 1 year than last X time.
3 - 5 - 10
Testimony
“I needed it so much. Because of you and being around you, I felt more me, more certainty and that I could be more myself. I felt stronger, more seen. You’re a beautiful light”
“I am so grateful. You can see and recognize things in people that help them grow. You possess a remarkable ability to recognize individuals’ strengths and guide them toward personal and professional growth. You’ve been invaluable to me!”
“I’m surprised at how quickly I’m getting results! And this is not just about my work. My husband has noticed a real difference in me at home, too”
“. . . for the past 20+ years, i have been reading books, attending conferences, enrolling in leadership training and watching keynote speeches and self-help gurus on YouTube waiting for something to happen that would give me the confidence to kick my biggest blocks to success to the curb. While i’ve dome a long way in the past 20 years, the most significant change I’ve seen in myself has been in the last 30 days. Partnering with a coach has been the single biggest gift i hve ever given myself to allow my transformation to occur. There is no stopping me now! Thank you for seeing in me what has always been there and truly giving life to it. You are my living angel!”
“You know you want something, but you don’t always do it or you don’t know why. The most important work we did was to dig inside and look at who I am and why I want that goal. Before, it felt kind of dangerous because you didn’t know what you might find. But it wasn’t. And it was the key to my progress, after that it was GO!”
“Our work together continues to have ripple effects in my career”
“.. . while I’m still a very logical and ‘fix it’ guy, I’ve expanded how I see things. I have discovered new tools to use with people and situations and this has changed how I’m behaving”
“. . . we had a harmonious flow between achieving our aggressive goals while allowing for important deliberations to get there. Deborah kept the group’s energy up even with a full agenda. Her masterful expertise was put to good use and she averted disaster beautifully. I recommend her as a consultant, facilitator and coach and would hire her again.”
“You are so positive and always inspire me”
(for a corporate client where i had worked with several leaders) … whenever people say my name, everyone’s blood pressure goes down and they all smile. I make everything better!”
“Working with a coach has been lifesaving. I was headed down a path to burnout, and working with you re-routed me in the best possible direction. I am able to use the skills we’ve discussed to manage daily life at work and at home, and achieve some level of balance!!”
(passed on to me after an international conference).... A participant from 10 years ago came over and asked “do you stay in touch with Deborah Galuk? She went on to say that listening to me (a 2 day conference) helped her immensely in her own leadership journey and made a huge difference in her life; I pulled her through tough times. She wanted me to tell you this and to thank you for helping her. Thank you for helping so many of us be a better version of ourselves. You have a very special gift.”
OFFER AND/OR OPPORTUNITY
I help people take their foot off the brake in their business and their life.
Shift my vibe back into high agency mode without big hustle and grind against the grain
Stop being victim of unconscious conditioning and become conscious author of their own story
Master their inner world so that they can succeed with their efforts and results
Transform from their biggest obstacle into their strongest supporter
Reclaim their inner authority and step into their fullest expression of power as a woman
There is an alignment between external success and internal fulfillment
Ability to pursue ambitious goals without the exhausting hustle mentality
Natural energy and motivation that comes from identity alignment
Confidence to start over completely if current path isn’t fulfillin g
Courage to challenge societal expectations about what women “should” be doing
Floodgates of opportunities open to them
Massive boost in genuine confidence and natural charisma
Follow through on what matters most
Create and influence that may surpass previous achievements
Build romantic and personal relationships that honor their evolved seles
URGENCY factors and WHY NOW
Recognize the time is now before meaningful opportunities pass by
Sense they’re ready for a new challenge or elevated relationship with themselves
They understand they are responsible for 80% of their success
Th;ey want to direct their evolution rather than let life happen to them.
They desire to create a legacy that reflects their true values and priorities
Ready to use their wisdom, experience and energy to make them MORE valuable, not less
Want to author their next chapter authentically, free from limiting conditioning
Seeking sophisticated transformation that matches their level of accomplishment.
RESPONSE
What is the next step and how do they take it?
Message me - lets have a conversation
(I don’t have group programs or a list yet)
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Deborah Galuk - PASTOR Framework - read, feedback welcome
skool.com/rayedwards
How to write the words that sell.
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