🔥 Business Tip: If YOU had to re-read it, your audience already bounced

Your audience isn’t analyzing your copy.

They’re skimming - trying to see if it clicks instantly.

No thinking.

No decoding.

No effort.

If they have to slow down to understand what you mean? They’re gone.

I see copy like this all the time:

❌ “Replaces constant self-monitoring with a felt sense of self-trust and authorship over your story.”

Wait... what? 🤔 Let me re-read that. Actually, no. I'm out.

Now compare that to:

✅ “Make clear decisions fast — and actually act on them.”

Boom. One read. I get it. I want it.

Here’s the rule:

If your message doesn’t land on the first skim, it doesn’t land at all.

Simple isn't dumbing down.

Simple is respecting your reader's time. ⏰

If a 13-year-old gets it instantly?

That's not insulting your audience - that's converting them. 💰

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