Most entrepreneurs do this: Fully build → Launch → Hope people want it Smarter approach: Partially build → Pitch & Validate → THEN fully finish the build Here's why this matters 👇 🔹 Real estate example 🔹 Agent wants to launch "VIP Home Buying Concierge" service. Starts building vendor relationships for luxury spa features - jacuzzis, high-end bathroom fixtures, golden toilet 🚽 Spends 3 months on it. Then pitches to actual buyers and discovers... they don't care much about golden thrones (sorry! 😆) They want connections to high-end KITCHEN suppliers. Wolf ranges. Sub-Zero fridges. That's what drives resale value and daily use. Wrong assumptions = wasted time, money, energy 😫 → The fix? Test your offer BEFORE fully building the thing Here's how: ✅ Pitch to 5-10 target clients (offer beta pricing for feedback) ✅ Watch where they light up vs hesitate ✅ Adjust based on their ACTUAL responses ✅ THEN build the right thing You can even pre-sell something that doesn't fully exist yet. Take deposits. Create a waitlist. Use that validation to build with confidence. Better to discover your positioning is off in Month 1 than Month 6. 🔥 Think Kickstarter model: validate demand first, build second 💪