Most entrepreneurs do this: Fully build → Launch → Hope people want it Smarter approach: Partially build → Pitch & Validate → THEN fully finish the build Here's why this matters 👇 🔹 Real estate example 🔹 Agent wants to launch "VIP Home Buying Concierge" service. Starts building vendor relationships for luxury spa features - jacuzzis, high-end bathroom fixtures, golden toilet 🚽 Spends 3 months on it. Then pitches to actual buyers and discovers... they don't care much about golden thrones (sorry! 😆) They want connections to high-end KITCHEN suppliers. Wolf ranges. Sub-Zero fridges. That's what drives resale value and daily use. Wrong assumptions = wasted time, money, energy 😫 → The fix? Test your offer BEFORE fully building the thing Here's how: ✅ Pitch to 5-10 target clients (offer beta pricing for feedback) ✅ Watch where they light up vs hesitate ✅ Adjust based on their ACTUAL responses ✅ THEN build the right thing You can even pre-sell something that doesn't fully exist yet. Take deposits. Create a waitlist. Use that validation to build with confidence. Better to discover your positioning is off in Month 1 than Month 6. 🔥 Think Kickstarter model: validate demand first, build second 💪

🚨 Happening TODAY & TOMORROW - December 1 & 2 🚨 Cyber Monday is cute… But all the discounts in the world won’t fix a business that’s stuck. From 12–5pm EST, I’m joining Fix My Business LIVE - a 2-day, no-pitch event where real entrepreneurs bring real problems… …and a whole lineup of coaches fix them right on the spot. Here’s how it works: → Entrepreneurs bring their real challenges → Experts fix them LIVE → You either jump in the hot seat or steal the strategies from the sidelines I’ll be on the Nurture, Content & AI panel at 3:10pm EST, but the lineup’s stacked - visibility, audience building, sales, mindset, and more. ✅ 100% FREE ❌ No pitches ❌ No replays You’re either there live - or you miss it. 👉 Save your spot here See you inside

Special video for our community ❤️

Y'all... this is what it's all about. Rory Lemon - one of our AI Business Upgrade Program grads - just released his second book, and I'm honored to be acknowledged in it. But here's what really matters: Rory is a NeuroCreative Leadership Coach helping empathic, neurodivergent leaders build brilliance without burnout. He came into the program trapped in operator mode, implemented our AI systems, and reclaimed the creative bandwidth brilliant minds like his deserve. 📘 His new book: NeuroCreative Recollections: The Prose & Cons of Intentional Brain-Bending Brilliance (Vol. 2) - 120+ pages on mental health, creative flow, and sustainable success. It's a gorgeous read too - packed with illustrations and his own photography from around the world, making it a visual and literary experience. 🎯 His mission: Revolutionizing how neurodivergent brilliance shows up in the world. Power. Play. Passion. Purpose. All without the overwhelm, procrastination, or burnout. Sound familiar? 😉 This is exactly why we do this work - not just to save hours, but to create space for impact that ripples. ✨ Rory's celebrating his book release this Sunday, November 30th (2-4pm EST). If you're into innovative thinking, sustainable creative flow, or building a more inclusive world: 👉 Sign up here Comment “FREEDOM” if you're here to build businesses that create freedom, not consume it.

This week, everyone's going to blast out the same thing: "Happy Thanksgiving 🦃" "So grateful for you!" And honestly? It sucks. It's forgettable. It's what everyone does. But here's what separates the special ones from the rest. 🤔 Think about the people who actually contributed to your wins this year: 🔹 That mentor who gave you the advice that changed everything. 🔹 That client who believed in you when you were just starting out. 🔹 That accountability partner who didn't let you quit. 🔹 That team member who went above and beyond when it mattered most. 🔹 or anyone in your life who helped you get where you are today They don't need another copy-paste "thankful for you" message. They need to HEAR from YOU. In YOUR voice. Telling them EXACTLY what they did that mattered. Here's the plan: ✅ Make a list RIGHT NOW of 5-10 people who genuinely moved the needle for you this year. ✅ Record a quick video message for each one. 60 seconds. Nothing fancy. Say something like: "Hey [Name], I'm recording this because I want you to know that when you [specific action], it completely changed [specific result]. Thank you for showing up." ✅ Send these BEFORE Friday when everyone's drowning in Black Friday madness. This is how you build real relationships. This is how you stand out. This is Strategic Laziness applied to gratitude - one authentic video beats 100 generic texts. Don't wait until Thursday. Do this TODAY 💪 What are you going to do this Thanksgiving? 👇