Warning ⚠️: Everyone Talks About Buying Businesses. Few Talk About the Real Cost.
Buying a business with 0$ out of pocket sounds sexy — until you realize the real price is paid in time, trust, and tension.
Here’s what most people don’t say:
1️⃣ Time: You’ll spend hours digging through deals that go nowhere. That’s part of the filter.
2️⃣ Trust: The seller isn’t selling numbers. They’re selling belief that you can carry their legacy.
3️⃣ Tension: You’ll feel imposter syndrome every step of the way. That’s your edge sharpening.
The “no money down” model isn’t about avoiding risk.
It’s about trading cash for courage.
If you’re in this game, you already know:
Every conversation could be the start of your first deal — or your greatest lesson.
So here’s the question I’d love to see answered:
👉 What’s been your biggest non-financial cost so far on this journey?
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Laurent Sou
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Warning ⚠️: Everyone Talks About Buying Businesses. Few Talk About the Real Cost.
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Buying a business NO $ DOWN
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