One of the easiest mistakes when looking for a business to buy is only searching where businesses are officially listed for sale. Some of the best opportunities may come from owners who have not decided to sell yet. You can start building a prospect list with tools you probably already have access to for free: Google Maps Search a specific industry in your city. Look for established businesses with strong reviews, older websites, limited social presence, or signs of a long established owner. Google Search Search combinations like “family owned,” “since 1985,” “serving Montreal for 30 years,” “founder,” or “retirement” alongside your target industry. LinkedIn Find the owner. How long have they owned the company? Are they still actively involved? Is there an obvious next generation or management team? ChatGPT Use AI to turn the information you find into hypotheses worth investigating. Try this prompt: > I am looking to acquire a [TYPE OF BUSINESS] in [LOCATION]. I want established, profitable businesses where the owner may eventually be open to retirement, succession, seller financing, or a gradual transition. Based only on publicly available information I provide, help me evaluate each company. Look for signals such as years in business, owner involvement, succession clues, reputation, recurring customers, operational simplicity, and opportunities for modernization. Do not assume the owner wants to sell. Separate facts from assumptions. Give each business a priority score from 1 to 10 and suggest three questions I should investigate before contacting the owner. The important part is that AI does not find the deal for you. It helps you research faster, organize information, identify signals, and ask better questions. Then comes the part AI cannot replace: Pick up the phone and start a conversation with the owner. What free tool or prompt are you currently using to find potential acquisitions?