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Dec '25 • 📢 Brian's Posts
Read This If You Want to Sell Anything
I want to give you a heads-up about something I’m doing this weekend…and why it matters if you want to make money online.
I’m running a short email campaign to my most active subscribers.
About 5,200 people.
The goal isn’t hype.
It’s not storytelling.
It’s not “value emails.”
The goal is simple: force a decision.
Here’s what I’m focusing on:
• A clear deadline
• A real price increase
• One core message repeated from different angles
• No new ideas, no new offers
• Pressure on indecision, not persuasion
If you see the emails, don’t just read what they say.
Watch how often they go out.
Watch what gets repeated.
Watch what’s not explained.
Most people think marketing is about convincing.
It’s not.
It’s about removing excuses and making waiting uncomfortable.
That’s the same reason this group exists.
Most of you don’t have a “skill problem.”
You have a decision problem.
Too many ideas.
Too much thinking.
Not enough commitment.
That was me for 14 years.
This campaign is a live example of how I approach that…in my own business…with real stakes and real numbers.
When it’s over, I’ll come back here and share:
• What worked
• What didn’t
• What I’d do differently
The real results.
If you want to learn how to build something online, this is what to study.
Not the tactics.
The thinking.
More soon.
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Read This If You Want to Sell Anything
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