How are you currently trying to turn your YouTube audience into paying clients or recurring revenue? Drop your answer. Genuinely want to know where people are at. It's going to shape what I build next.

Something happened on our group call yesterday in Mindset Skool that I haven’t seen in 13 months of owning the group. It was the most attended call we’ve ever had. Not because I had a special guest. Not because I ran a big promotion. People just showed up. More of them than ever before. I’ve been thinking about why. And I think it’s the same reason I made the video I’m dropping in a second. The internet is drowning in AI content right now. Up to 90% of what gets published online is no longer written, recorded, or created by a human being. And the research is starting to show what that does to people. More than half of Americans report feeling lonely on a regular basis. The more content gets outsourced to machines, the more people crave something real. They’re craving you. Not your information. Not your framework. Not your funnel. You. That’s the opportunity sitting in front of every single person in this community right now. YouTube is not a content platform anymore. It’s a trust engine. It’s the place where someone can spend 45 minutes with you, hear your voice, see your face, decide they like how you think, and start looking for a way to get closer to you. And when they want to get closer, you point them to a paid room on Skool. That’s the YouTube to Skool model. And I am doubling down on it hard. I was already all in. But after the data I’ve been seeing on how people are responding to real human presence online right now, I’m going deeper. This isn’t a content strategy. It’s a connection strategy. And the timing has never been better for the person who is willing to just show up and be a human on camera. You don’t need a big channel to start. You don’t need fancy gear. You don’t need to be polished. You need to be real. And right now, real is the rarest thing on the internet. I put out a video yesterday that lays out exactly how this model works and why the AI era is actually the best thing that could have happened to established experts who are willing to show up. Watch it.

If you have a YouTube channel with a real audience and you have not made a dollar from it yet, this is for you. I just opened YouTube to Skool. It is a $47 community built specifically for established experts who already have the YouTube audience. The subscribers. The email list. The decades of experience. And none of it is paying them yet. You know who you are. Maybe you are a musician. A therapist. A consultant. A tradesperson. Someone who has spent 20 or 30 years getting really good at something, built a YouTube channel around it, and still has not figured out how to turn that audience into recurring revenue. That is exactly who I built this for. On May 27 I am running the first live workshop inside the community. How to Get Your First 10 Paying Members from the YouTube Audience You Already Have. 90 minutes. Live. You bring your situation. I diagnose it on the spot. Here is the thing I want to be upfront about. I am building this community out in real time. You will watch me do it the same way I always do. Validate first. Build after. The people who get in now get founders pricing and get to help shape what gets built. This is $47 one time. Lifetime access. Every workshop I run going forward is included. Ads are launching this week. You are seeing this first. If this is you or you know someone this is for, the link is below. skool.com/youtubetoskool - Brian P.S. This is a one time investment for instant access. Not a monthly subscription.

From the age of 30-44… I tried 26 different side hustles. Most of them I quit on. But some of them were too complicated. Skool is the simplest business model I’ve ever tried. And you can literally start today. I’m curious to know if you plan on using a Skool community for your online business. Let me know 👇 Bonus points if you vote and tell me the traffic source you’re using or plan to use 🔥

I added $12K to my business in 11 days. No sales calls. No ads. No new content. One post… and 12 DMs. And I didn’t sell anyone. They sold themselves. I’ve been in sales for 30+ years. No pitch. No pressure. No “handling objections.” Just one question… and a clear next step. This only worked because of what happened before the post. The trust was already there. By the time they DM’d me, there was nothing left to convince them of. I just dropped a full breakdown showing: - The exact post - The DM flow - The one question that led to every sale Watch the video 👇 Then tell me: What part of this would be hardest for you to actually do?