Hey friends and future authors, I know marketing a book is hard. I've been tempted to create a t-shirt saying, "I Love Book Marketing (No Author EVER Said!). But we all know that our books won't sell if they are simply sitting on Amazon. Here's a resource you can use if you're looking to market your book. It's a playlist from my podcast, Self Publishing for Thought Leaders, available on YouTube. The playlist is from my audio podcast, which you can find on all the major channels. https://feeds.captivate.fm/publishing-for-professionals/book-marketing-strategy/

I talk to so many people about writing their book. One reply that comes back consistently is, "I think I'm too old to write a book." Guess what? One of my ghostwriting clients published his first book at 80. I just came back from my Oregon Coast Lighthouse birthday road trip, and I ran into a guy named Dave at a lighthouse tour who was into frisbee and disc golf (which is what my client's book is about). I asked him, "Hey, do you know Tom Schot?" He said, "Yes! He gave me a signed copy of his memoir!" "I was his ghostwriter! I sat down with him weekly to write his book." "Small world, that's a great book!" Dave said, and we went on to talk about the stories behind the stories in Tom's book, why he wrote it, and what it meant to him. Dave said, "I remember seeing him in the halftime show as a kid, with that dog, in the middle of summer. I'll never forget that show, he was amazing!" That show was 40 years ago, and here we are in 2026, an adult, remembering a childhood experience and now re-excited about it when he reconnected with my client, Tom. That is the power of books. If you're not convinced that writing a successful book over 40, 50, or 60 is still possible, then read this Substack article from one of my favorite authors, James Lucas. I would highly recommend subscribing to his feed, especially if you're a Gen-Xer like me! https://www.james-lucas.com/p/if-you-think-its-too-late-for-you?publication_id=2946679&post_id=204426569&triggerShare=true&isFreemail=true&r=26yiz2&triedRedirect=true

@Melanie Johnson the visionary founder of Elite Online Publishing, has taken over 3,000 authors to number-one bestseller status and is herself an 18-time Wall Street Journal and USA Today bestselling author. Melanie explains how Elite Online Publishing differs from traditional publishers by providing high-level service throughout the entire publishing journey, handling the publishing triathlon of writing, publishing, and marketing so authors can use their books as credibility and marketing tools. https://www.youtube.com/watch?v=1IvFfEXiEsk

Read my latest blog on what the big five don't want you to know! There are so many misconceptions around what a traditional publisher will and will not do for you. Authors sign contracts that lead to disappointment because their expectations don't meet what they are offered. https://www.writeforyou.me/blog/what-the-big-five-publishers-wont-tell-you-but-you-need-to-know

Hey friends & future authors: If you aren't a techie and you want to build an author website, I would recommend Tertulia. Thanks to @Delis Guzman for recommending this platform, I built my website in ten minutes! Here's the link to build your author website quickly and easily. https://authors.tertulia.com/invite/8aslp0