When should I switch to Maximum conversion or Maximum conversion value.
I've started google search ads for my business a month ago and been getting mixed results CTR is high but it's not converting that good. Should I keep tweaking and stick to maximum clicks for now ? And If switch do I set a tROAS or tCPA or just go with the conversion type without a target?
I have a one page landing digital offer.
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When should I switch to Maximum conversion or Maximum conversion value.