2d • 💬 General discussion
Bid Strategy
Hi everyone, I have a question about the conversion value bidding strategy in a Google Ads account. I switched to this strategy for my PMax campaigns after three months of optimization and achieving enough conversions. However, I’ve noticed that once the campaign reaches the target ROAS, its performance starts to decline. By the end of the month, I no longer receive the same quality of conversions as I do at the beginning of the month.
How can I solve this issue?I do increase the target ROAS gradually, but my product sales also vary by season.
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Bid Strategy
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