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You (and I) are 20 million impressions away
I fully convinced that if anyone wants to change their life professionally or economically, only 1 number matters: 20 million impressions Why that specific number? Well the math goes like this: if I can get 1% of those 20,000,000 impressions to a destination (like a website) and I get 1% of those people to take action, that's 2,000 customers. If I can get each of those customers to spend $500 over the course of time, that's $1 million in revenue. It gets better - the going rate for impressions is $20 per 1,000 impressions. So even if I had to buy all 20 million impressions, it would only cost $400,000. Even if I couldn't afford to buy the impressions, posting content on any social media platform is $0.00 It couldn't be that easy to turn $1 into $2.50, right? Well I'm going to find out and you can come along for the ride. Stay tuned!
Energetically Precise Social Architecture
Most people think they need to be “more social” or “less social.” But a lot of high performers aren’t either. They’re energetically precise. I don’t get drained by people. I get drained when I can’t control my rhythm. Over time I learned: - I need to enter slowly - I need one anchor point in the room - I need to pulse: engage → withdraw → recharge - I need to exit cleanly - I need my own pace When I honor that rhythm, everything changes: - The room stabilizes - Conversations deepen - People relax and open up - I stay present instead of depleted This has nothing to do with extroversion or introversion. It's architecture: the structure your nervous system needs to thrive socially. Some of us don’t need fewer interactions. We need well-designed ones. Social life runs on rhythm. Get the rhythm right and the whole field reorganizes around you. What is your social rhythm? - How do you need to enter? - What is your anchor point? - When do you know you need to pulse? - How do you exit cleanly? Share your pattern below — you’ll learn a ton about your own nervous system.
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The Three Lives of a High Performer
I want to offer a framework today that has been echoing through my coaching work and my own Act III: Most high performers don’t live one life. They live three. And most people don’t realize they’re already in the third. Here’s the map: 1️⃣ Life One — Survival The world is chaotic. You don’t get skills — you get instincts: - hyper-awareness - reading energy - staying calm under pressure - regulating others - spotting patterns instantly These become your first superpowers, even though they come at a cost. 2️⃣ Life Two — Stabilization You try on other people’s systems: schools, jobs, corporate ladders, “respectable” paths. You succeed, but it never fits your geometry. You learn structure and strategy but you also learn the truth: You can win anywhere. But you don’t belong everywhere. 3️⃣ Life Three — Mastery This is the era where everything integrates. Where you stop proving, stop performing, and start operating from rhythm. Where originality becomes the asset. Where your past becomes training, not trauma. Where your system finally matches your wiring. This is the real beginning of Act III. Which life are you in right now — Life One, Life Two, or Life Three? And what signs are showing up that tell you you’re entering the next one? Drop your answer below.
The Three-Legged Stool of Leverage: Knowledge · Time · Money
Everyone thinks the gap is knowledge. It's not. It's communication and execution. We all have access to the same internet full of answers, but very few can turn that information into movement. The difference between those who grow and those who stall is rhythm not intelligence. Every goal rests on three legs: Knowledge, Time, and Money. When any leg weakens, the system wobbles. Leverage = (Knowledge × Communication × Execution) ÷ Resistance Anyone can learn the game. Only those who communicate clearly and execute consistently will win it. Flow isn’t found in more knowledge. It’s built in better rhythm. How are you communicating your knowledge to build trust and momentum?
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The Cage Called Company
Most founders do not build companies. They build cages. Not because they are chasing valuation, but because they confuse vitality for viability. They build systems that only work when they are on fire. They build businesses that feed on their energy instead of generating their own. We all start building for freedom. But at some point, our systems begin to mirror our nervous systems. Control starts to feel like safety. Motion starts to feel like progress. And the cage begins to look like success. Freedom is not doing whatever you want. Freedom is building something that keeps breathing when you rest. Where in your life or business are you the battery instead of the architect? Share one small shift you could make this week to move from operator to architect. Even a single system that runs without you is a brick pulled from the cage.
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Portfolio Career School
skool.com/portfolio-career-school
A mastermind for those looking to launch a portfolio career that unlocks a life design for the health, wealth, & relationships of their dreams.
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