I can’t tell you how many times I spent hours editing a 'good' video with retention editing, and doing everything 'right,' only for it to flop and get 300 views. Then, I would just film a video off the cuff, barely edit it, and it would get 100,000 views. It kind of hurt my ego as an editor, tbh. It started with TikTok, but YouTube, Insta...everywhere is leaning toward a more raw style of content. I don’t know if everyone got tired of the overproduced 'Lambo lifestyle' influencer videos or if it’s all the AI slop videos, but either way, people don't like that style as much. So for 2026, I’m only doing talking head, storytelling, and educational-type content. (Those type of videos get more qualified leads anyways) I'm not going to overthink or over-edit videos. I'm not going to be emotionally attached to my videos. I'm not even going to care how many views I get, but rather if I'm getting the RIGHT viewers. And with less editing, I can probably triple my output. No trends. No flash. No bullshit.

Quick question: Would anyone be interested in a 7-day challenge in January to get you talking more naturally on camera? Because the good news is: you don’t need to be better on camera. You just need to be more like YOU in real life. I have a few really practical things you can do that will help you stop sounding fake immediately. Let me know below if you'd be up for that. 👇

If you don't have attention, you don't have a business. You just have a product sitting in the dark. Most of us claim we have a "traffic problem." But usually, we just have an input problem. Alex Hormozi has a brutal rule of thumb for this. He says that if you are under $1M/year, you should be spending at least 4 hours a day on getting attention (Content, Outreach, Paid Ads). 4 Hours. Every Single Day. Because nobody even knows you exist yet. If you look at your calendar right now and you see 30 minutes of posting and 7 hours of "busy work," you don't have a traffic problem. Gary Vee recently dropped this line: "Whatever you think you do for a living is actually secondary. The primary thing you do for a living is make content for social networks." The Fix: Stop treating content as the thing you do "when you have time." And make getting traffic THE priority. Or you will never grow.

I’m currently doing a cleanup pass on the community to make sure everyone’s privacy is respected. It’s a manual process, so it’s taking a bit of time, but I’m about halfway through. Starting in January, this community will transition to a public space. That means posts inside the group will be visible to anyone viewing the community. Because of that, I wanted to give you plenty of notice and time. If there’s anything you’ve shared that you’d prefer not to be public, now’s a good time to edit or remove it. If a public community doesn’t feel like the right fit for you anymore, you’re absolutely free to step away. No pressure and no hard feelings at all BUT I will be adding some valuable videos in the classroom soon. Going forward, this space will stay focused on clear, practical breakdowns on getting traffic to your community, along with updates and announcements designed to help you make smarter decisions about growth and visibility. Thank you! 2026 is going to be a great year for us all!