I'm super bullish on lives being the thing to grow communities in 2026 and I just got mine setup in a really simple way (led strip around a whiteboard) I really think it's going to be the fastest way to build trust and get sales. Here are some examples of some other people doing super well: Whiteboards. Slideshow on a PC Camera pointing towards a PC showing off whats in your skool community. Writing on an iPad. As you can see, you can succeed showing your face or doing it faceless.

I can’t tell you how many times I spent hours editing a 'good' video with retention editing, and doing everything 'right,' only for it to flop and get 300 views. Then, I would just film a video off the cuff, barely edit it, and it would get 100,000 views. It kind of hurt my ego as an editor, tbh. It started with TikTok, but YouTube, Insta...everywhere is leaning toward a more raw style of content. I don’t know if everyone got tired of the overproduced 'Lambo lifestyle' influencer videos or if it’s all the AI slop videos, but either way, people don't like that style as much. So for 2026, I’m only doing talking head, storytelling, and educational-type content. (Those type of videos get more qualified leads anyways) I'm not going to overthink or over-edit videos. I'm not going to be emotionally attached to my videos. I'm not even going to care how many views I get, but rather if I'm getting the RIGHT viewers. And with less editing, I can probably triple my output. No trends. No flash. No bullshit.

Quick question: Would anyone be interested in a 7-day challenge in January to get you talking more naturally on camera? Because the good news is: you don’t need to be better on camera. You just need to be more like YOU in real life. I have a few really practical things you can do that will help you stop sounding fake immediately. Let me know below if you'd be up for that. 👇

If you don't have attention, you don't have a business. You just have a product sitting in the dark. Most of us claim we have a "traffic problem." But usually, we just have an input problem. Alex Hormozi has a brutal rule of thumb for this. He says that if you are under $1M/year, you should be spending at least 4 hours a day on getting attention (Content, Outreach, Paid Ads). 4 Hours. Every Single Day. Because nobody even knows you exist yet. If you look at your calendar right now and you see 30 minutes of posting and 7 hours of "busy work," you don't have a traffic problem. Gary Vee recently dropped this line: "Whatever you think you do for a living is actually secondary. The primary thing you do for a living is make content for social networks." The Fix: Stop treating content as the thing you do "when you have time." And make getting traffic THE priority. Or you will never grow.