4d • General discussion
You DON'T have a traffic problem
If you don't have attention, you don't have a business. You just have a product sitting in the dark.
Most of us claim we have a "traffic problem." But usually, we just have an input problem.
Alex Hormozi has a brutal rule of thumb for this. He says that if you are under $1M/year, you should be spending at least 4 hours a day on getting attention (Content, Outreach, Paid Ads).
4 Hours. Every Single Day.
Because nobody even knows you exist yet.
If you look at your calendar right now and you see 30 minutes of posting and 7 hours of "busy work," you don't have a traffic problem.
Gary Vee recently dropped this line:
"Whatever you think you do for a living is actually secondary. The primary thing you do for a living is make content for social networks."
The Fix: Stop treating content as the thing you do "when you have time." And make getting traffic THE priority.
Or you will never grow.
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You DON'T have a traffic problem
