25d • Sales
B2B ICP Economics: Are Are Selling to the Wrong Companies?
People through around the term ICP (ideal customer profile) without a lot of thought.
Often, even at successfull businesses doing $10M+, they don't truely have an ICP.
It's more like, hey a bunch of different folks bought stuff from us, can we find more of any of them?
But the "I" in ICP means IDEAL!
Finding the correct business size, with the highest odds of being problem-aware and quick buyers can change your whole business!
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B2B ICP Economics: Are Are Selling to the Wrong Companies?
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