Why This Cold DM Actually Works
Although I teach this 1-1 with my freelance mentees, let me give y'all some free sauce. THIS is how you do a cold outreach DM. Do 20 of these a week (you can use AI to automate), and it would be unreasonable for you not to land clients. Why This Cold DM Actually Works: 1. They Did Their Homework "I reviewed your Instagram and noticed..." - this isn't spray and pray. They actually looked at your content. Most people skip this and wonder why they get ghosted. 2. Mission > Money "I quit my marketing job to help Muslims grow brands without music/tabarruj" - now they're not just another service provider, they're on a VALUES-DRIVEN mission. That's magnetic to the right people. 3. Free + Scarcity = Smart Positioning "2 months free, only 2 spots available" does two things: - Removes ALL risk (no testimonials? no problem) - Creates urgency (limited spots = "I'm selective/in-demand") 4. The Soft Exit "If you're interested OR know someone" - gives you an out without pressure, which ironically makes you MORE likely to respond. The Principle: When you have NO social proof, lead with mission, personalization, and a time-bound free offer to get your first case studies. The testimonials will come later - you just need to get in the door first. Many of you give up a few weeks lol. You need to get proof of results first, and it takes 2-4 weeks. But once you have some video testimonials, and landing page - you're set to charge $2k/month or more for the next client. This is how you build from zero. And i go over this in detail on a free, live 60min workshop this coming Thursday 19:30 GMT. RSVP your spot here Shuayb