21d • Freelancing
Why This Cold DM Actually Works
Although I teach this 1-1 with my freelance mentees, let me give y'all some free sauce. THIS is how you do a cold outreach DM.
Do 20 of these a week (you can use AI to automate), and it would be unreasonable for you not to land clients.
Why This Cold DM Actually Works:
1. They Did Their Homework "I reviewed your Instagram and noticed..." - this isn't spray and pray. They actually looked at your content. Most people skip this and wonder why they get ghosted.
2. Mission > Money "I quit my marketing job to help Muslims grow brands without music/tabarruj" - now they're not just another service provider, they're on a VALUES-DRIVEN mission. That's magnetic to the right people.
3. Free + Scarcity = Smart Positioning "2 months free, only 2 spots available" does two things:
- Removes ALL risk (no testimonials? no problem)
- Creates urgency (limited spots = "I'm selective/in-demand")
4. The Soft Exit "If you're interested OR know someone" - gives you an out without pressure, which ironically makes you MORE likely to respond.
The Principle: When you have NO social proof, lead with mission, personalization, and a time-bound free offer to get your first case studies.
The testimonials will come later - you just need to get in the door first.
Many of you give up a few weeks lol. You need to get proof of results first, and it takes 2-4 weeks.
But once you have some video testimonials, and landing page - you're set to charge $2k/month or more for the next client.
This is how you build from zero.
And i go over this in detail on a free, live 60min workshop this coming Thursday 19:30 GMT.
Shuayb
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Why This Cold DM Actually Works
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