Oct 27 • General discussion
Today marks my 18th wedding anniversary...
Daddy Chaddy here...
And man, what a ride it's been.
See, when I married my wife, I didn't just marry her.
I also became an instant stepdad to her two kids.
Talk about a package deal, right?
Now, I could've looked at those kids as "not mine" or treated them differently when our youngest son came along 9 months later.
But here's the thing...
When you decide to love something, you don't love it halfway.
You make it yours. Completely.
I treated all three kids exactly the same because in my heart, they WERE all mine.
And you know what happened?
Those "stepkids" became some of the most important people in my world.
They've always called me Dad.
One of the greatest rewards I got to enjoy was walking my stepdaughter down the isle in May.
That came from being present in her life even when she didn't want me to and when my very existence was an embarrassment to her when she was with her friends.
I've been able to show my oldest stepson how to be a man.
How to be responsible for himself so that one day he can lead a family.
I see him sharing some of that with my youngest son and it makes me smile.
Now...
As PiggyBANKERS we need to look at licensing the same way.
When we license a successful product, its like getting a new stepchild.
It didn't come from our brain.
We didn't build it from scratch.
But, we make it our own just like I did after becoming a stepdad.
We take someone else's baby...
Then we commit to making it your baby too!
For example...
When Travis Sago gave me licensing rights to "Make Em' Beg To Buy From You" earlier this year...
I treated it as if it were my own book.
I take it very serious and make sure to guard the link to the book like I'm guarding one of my stepkids from predators.
I'm diligent to honor my commitment that I made to give him 20% of each sale just like I committed to feeding my stepkids three times a day.
As long as I keep my end of the deal, I can enjoy licensing rights for years to come.
The great thing about licensing someone else's baby is you can put your own spin on it.
Just like I've influenced my stepkids with my personality and philosophy in life...
We get to add our own touch to the offers we license.
That's what it means to create a PiggyBANKING Brand.
Once you put your name on it, your marketing behind it, your customers in front of it...
Those licensed offers are as much yours as anything you could build from the ground up.
Maybe more so, because you're starting with something that already works.
Just like my wife tells me what a great dad I've been to our kids and our relationship gets stronger...
Licensors will see the love and care you've put into their baby which strengthens your relationship with them too!
So here's my challenge to you...
Will you make the commitment with me to treat all of your licensed offer as your own and to do your best to care for them?
Drop a GIF in the comments!
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Today marks my 18th wedding anniversary...
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