"MegaBoz" rolling through on this cool Saturday morning...
I was walking through Dollar Tree a few months ago...
I'm cruising through the drink aisle when something catches my eye.
An energy drink with Mega Man on it.
Now...I'm a HUGE Mega Man fan.
Always have been since I was a kid playing those 8-bit games.
My Steam username is literally MegaBoz because I'm that obsessed with the franchise.
But here's the thing...
I'd never heard of this brand called GFUEL before.
Didn't matter.
The second I saw my favorite blue bomber on that can, I was drawn to it like a magnet.
But wait...it gets better.
See, I'm pretty picky about what I put in my body these days.
A bit of a health nerd too I confess.
Type 2 diabetes don't play so I have to be careful.
I don't want a bunch of artificial junk that's gonna mess me up even more.
Sugar free doesn't always mean good, ya know?
So I flip the can over to check the ingredients...
And BOOM.
This thing had natural B vitamins.
Not the artificial Cyanocobalamin garbage most energy drinks use for B-12...
But Methylcobalamin, which is the natural form.
I was instantly sold.
Bought it on the spot.
Tastes like a blue slushee from when I was a kid too.
Now here's what's interesting...
GFUEL was smart.
They knew there were people like me who would see that character and think "That's for me."
Plus, the winning move is to place it into the Dollar Tree where I only have to pay a $1.25.
Beyond Mega Man, they also have Sonic, Pac-Man and Crash Bandicoot (maybe others too).
But, Mega Man is my personal favorite (beyond the character it has the best flavor IMO).
That's the power of licensing the right content for your unknown brand.
You don't have to create Mega Man from scratch.
Capcom did all the hard work of building up the Mega Man brand and fan base since the early 80's.
GFUEL just came along and paid a licensing fee to sell their unknown brand of drinks.
In a sea of unknown energy drink brands, they instantly stand out.
Same thing applies to your PiggyBANKING brand.
You don't need to spend months creating courses from nothing.
You need to find the right courses that already exist and license them for your audience.
The challenge most PiggyBANKERS face is knowing WHERE to find these quality courses and HOW to evaluate if they're worth licensing.
That's why several PiggyBANKERS voted they'd happily pay $10 for an ebook showing them exactly how to license good quality courses to add to their PiggyBANKING Brand.
If you haven't cast your vote yet, go here and let me know!
I'm working to get that put together in the classroom and will let you know when its available!
Helping you make PiggyBANK money,
Chad "MegaBoz" Boswell