Most people don’t pick the wrong business because they’re dumb… They pick the wrong business because the internet is VERY good at selling you a fantasy. Here are the five big mistakes I see every single day 👇 1. They chase trends instead of their strengths. They’re hunting for the silver bullet. The magic shortcut. The “$10K/month in 90 days working 2 hours a day” crap. They fall for slick marketing → buy another course → get nowhere. Meanwhile…the skill they’ve been doing for YEARS sits untouched. That’s the thing that could actually make them money. 2. They try to learn a brand-new skill from scratch. You’ve got a 9–5. You’ve got a family. You’ve got maybe 5-10 hours a week to build something. Learning a brand-new skill from zero? That’s weeks or months of work before you can even start. It’s the slowest path possible. Your fastest path is always the same: Take what you already know… and take it to market. 3. They underestimate the skills they already have. You do something every day that someone else finds impossible. You just take it for granted. You might think: “Nobody would pay for this.” WRONG. I talked to someone today whose audience doesn’t even know how to use ChatGPT. Something I do in my sleep. Same for you: Excel, organizing, workflows, communication, leadership, decision-making - people will pay for things you barely think about. 4. They choose a model that doesn’t match their available time. This one wrecks people. They lead with MONEY instead of aligning the business model with their LIFE. “I’m making $5K/month… I hate my job… just tell me how to replace my income fast.” I did this with my first business (real estate). I just wanted OUT. And you know what I created? A business that gave me less freedom than my 9-5. If you don’t start with your vision, your ideal day, and your actual bandwidth, your business will own you instead of freeing you. 5. They copy someone else’s business and hope it works for them. Look, all businesses have problems.

One of the biggest reasons people stay stuck is simple. They don’t know which type of online business actually fits them. So they spend months bouncing between ideas…trying a little coaching, watching a few course videos, testing a digital product…and never getting traction with any of them. Here’s the simplest way to think about the 3 most common online business models and how to know which one is right for YOU: 1️⃣ Coaching (1:1 or group) Best for you if you: - Like talking to people - Enjoy teaching or guiding step-by-step - Want the fastest path to your first customer - Don’t mind being on Zoom Avoid this if you hate being “on stage.” 2️⃣ Online Courses Best for you if you: - Prefer to teach once and let people learn on their own - Have a process you can break into steps - Want something scalable without adding more hours - Like creating videos or structured lessons Avoid this if you struggle to organize your thoughts. 3️⃣ Digital Products (PDFs, templates, guides) Best for you if you: - Want something simple and fast to launch - Prefer writing over talking - Have repeatable knowledge you can package - Don’t want to be on camera Avoid this if you want deep 1:1 interaction. 👇 POLL: Which one feels like the best fit for YOUR skills and personality? (Coaching / Courses / Digital Products) After you vote, drop a comment: What made you choose that option? I’ll reply and help you narrow it down.

This is the #1 question people ask me every single week: “What online business should I start?” The truth? There isn’t ONE “best” business. There’s only the best business for YOU, based on your skills, experience, and strengths. Here’s the 3-step filter I’ve used to help 200+ people figure this out (and what finally helped me escape after 26 failed tries): 1️⃣ Start with the skills you already have If you’ve been working 5, 10, or 20+ years, you already have sellable skills. Most people overlook them because they seem “normal” to them. Ask yourself: What problems do people come to me for help with? 2️⃣ Pick the business model that matches your personality Some people like coaching. Some like teaching. Some like creating. Some like behind-the-scenes work. Your model must match your energy, not someone else’s. 3️⃣ Validate before you build anything A business is NOT an idea. It’s a problem + a person willing to pay to solve it. Test that before you create a logo, website, or offer. My question to you: What skills do you already have that people ask you for help with? Drop them below. I’ll help you narrow it down.