Coaching vs Courses vs Digital Products - Which One Fits YOUR Skills Best?
One of the biggest reasons people stay stuck is simple. They don’t know which type of online business actually fits them.
So they spend months bouncing between ideas…trying a little coaching, watching a few course videos, testing a digital product…and never getting traction with any of them.
Here’s the simplest way to think about the 3 most common online business models and how to know which one is right for YOU:
1️⃣ Coaching (1:1 or group)
Best for you if you:
  • Like talking to people
  • Enjoy teaching or guiding step-by-step
  • Want the fastest path to your first customer
  • Don’t mind being on Zoom
Avoid this if you hate being “on stage.”
2️⃣ Online Courses
Best for you if you:
  • Prefer to teach once and let people learn on their own
  • Have a process you can break into steps
  • Want something scalable without adding more hours
  • Like creating videos or structured lessons
Avoid this if you struggle to organize your thoughts.
3️⃣ Digital Products (PDFs, templates, guides)
Best for you if you:
  • Want something simple and fast to launch
  • Prefer writing over talking
  • Have repeatable knowledge you can package
  • Don’t want to be on camera
Avoid this if you want deep 1:1 interaction.
👇 POLL: Which one feels like the best fit for YOUR skills and personality?
(Coaching / Courses / Digital Products)
After you vote, drop a comment:
What made you choose that option?
I’ll reply and help you narrow it down.
Coaching
Courses
Digital Products
8 votes
0
24 comments
Brian O'Neill
4
Coaching vs Courses vs Digital Products - Which One Fits YOUR Skills Best?
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