Why your audience needs to see you 👀 · Pet Photographers Collective

Why your audience needs to see you 👀

Let’s talk about visibility for a second.

You’ve probably heard me say that you don’t have to post on social media every day to get clients and it’s true, marketing is so much bigger than that. It’s your emails, showing up to events, getting out there meeting people, your client experience, your follow-ups, your partnerships, your community.

But here’s the thing… showing up online does still matter. Not for the algorithm but for connection and to be visible. You need to be seen more than 7 times by your prospects, but now due to the high volume of information consumers encounter today, the number of required exposures is likely much higher to build trust. So that means not only showing up at events but showing up consistently online (and I don't mean daily - consistent can be once a week, or 3 times a week).

What I have found that the content that get the most engagement is usually the one with me in it. In the last year I shared some content about my origin story, what I did before pet photography and that got a lot of engagement.

Yesterday I shared my origin story again. Why I started my business and it got so much engagement. Every time I share it, it reminds me that people connect with people, not just the photos.

You can watch it on instagram here: View my reel

It’s easy to hide behind our photos, but the truth is your story is part of your brand. When people know why you do what you do, they start to trust you faster. They remember you. They root for you.

If you haven’t shared your story in a while… or ever… this is your nudge.

Show us the face behind the lens.Tell us what led you here. It doesn’t need to be polished, it just needs to be real.

Here's some prompts/ideas that can get you started: