This Email From a Giveaway Client Landed in My Inbox Tonight…

I received a really lovely email this evening from one of the recent clients I got an event giveaway. I've attached a screenshot of the email. The giveaway I did was the same one I do at every event. A complimentary session plus $300 print and artwork credit (which they can use as a credit or towards one 8x12 inch matted print). She spent $2,190 after the artwork credit.

Just wanted to share this because I know there's a lot of people who says that you giveaways doesn't work. 40-50% of my clients this year has come from lead generating competition/giveaway I run at events.

When you structure a giveaway properly, and you follow up with education plus give them an amazing client experience, they convert

The giveaway itself isn’t the “strategy”… it’s what you do after they enter that builds trust
If you’ve tried giveaways before and they didn’t work, it doesn’t mean they’re broken. It usually means the structure, the follow-up, or the positioning needs a tweak.

Has a giveaway ever worked (or not worked) for you? Let’s chat in the comments.

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