That’s totally normal if it’s the latter.
Many of us have been told to write down who our dream client is or create our ideal client avatar, but then we’re left wondering, “Now what?”
This week we started the first workshop for the Consistent Bookings Workshop. We focused on Ideal client avatars.
I asked participants to be honest. Several admitted they’d built ideal client avatars before and have it written on paper, yet struggled to turn them into something practical. So we broke it down together.
I shared a custom ChatGPT tool I’ve built (which was included as part of the workshop) that guides you through creating an avatar and then helps you refine and test your messaging against it. Seeing how a potential “ideal client” can give feedback on your captions or your messaging was eye opening.
What about you … have you ever created an ideal client profile?
If so, how have you used it (or have you tucked it away in a notebook)?
Drop a comment, I’d love to hear.
Cheers,
Ina