Content Strategy · Unlimited Free Google Ads

Oct 14 (edited) • ☕ Hang Out

Content Strategy

, you probably already covered this but just want to know before I start researching:

If I were promoting a product like web hosting (just an example), would it be more effective to make videos directly about hosting, or should I create videos teaching a broader topic, like how to set up a website, where hosting is naturally part of the process? Which approach tends to perform better, or is a hybrid strategy best? Same for weight loss. If I was promoting a product that reduces belly fat, should I make content around belly fat reduction topics or should I take a different approach for example Detoxifying the body and the belly fat product is part of the process of doing that.

In short, I’m trying to decide whether to lead with an approach that provides value; offering a course that educates prospects and naturally incorporates my offer as part of the solution or to go direct and focused, creating videos that highlight problems specifically tied to my offer. Thanks!

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